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Sony targeting 34 markets in China want to break deadlock - Sony TV, LCD TV - household appliances by li miss





Article Author Biography
Sony targeting 34 markets in China want to break deadlock - Sony TV, LCD TV - household appliances by
Article Posted: 03/14/2011
Article Views: 70
Articles Written: 1636
Word Count: 571
Article Votes: 0
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Sony targeting 34 markets in China want to break deadlock - Sony TV, LCD TV - household appliances


 
Business,Business News,Business Opportunities
< BR> before
Sony
China President Nagata Haruyasu interview, said: "Customer demand for the center of our business in China is very important and distinctive ideas. For the purchase of Sony products, customers, we provide products courses, training opportunities, allowing customers to more more about product features, use, features, enhance customer satisfaction. "
<BR> This in February 1986 that Sony never been to China, "foreign fighters", fluent in Chinese in 2010, Sony
LCD TV
New release (Shanghai), said: "Sony will increase 34 market development efforts, so that more consumers to more easily buy Sony Sony products."
<BR> 2007 Tenet, Nagata Haruyasu that Sony made in China KOC (Know OurCustmors: know our customers) strategy. This, Nagata is further proposed: "Our channel will be closer to consumers,
Service
Easier. Activities through a large number of user experience, we provide customers with value-added services to enable them to experience an unprecedented audio-visual entertainment experience. "
<BR> Sony introduced the 11 series and 26 BRVIA new product group, strongly convey the "aggressive" signal. Aesthetic crowd totally natural for NX series, with "natural, were I one," and "Atsumi art creative" design concept, interpretation of liquid crystal television as a
Home
The elements of aesthetic applications. 6 degrees viewing angle, especially the base design, the use of ergonomics in the design process, while conveying a "Aesthetic Comfort" the humane care element.
<BR> Four speed
Drive HX series, mainstream and entry-selected HD EX series BX series, letting HiFi owners became richer choices. Including NX800, NX700, EX700, EX600, including four series of 10 models side light
LED
New TV backlight, by the simplicity, environmental protection, natural beauty of the music live to obtain a family who can not resist the new experience. At the same time, Sony announced at the meeting, will be launched this summer in the domestic market, new 3D television.
<BR> Core members of the Preparatory Committee in China, Dr. Dong Xuegeng CECA view, maybe this is just Nagata Ching Kang and his team, led by Sony China has taken the first step to go. "Perhaps more appropriate as the second step, the Chinese consumers
Advertisement
Prices, the fashion features such as absolute is hot type, but in brand recognition is definitely slow type. Sony needs of consumers to their new location. "He said.
<BR> Previously, Nagata Ching Kang told reporters on the media's visit to China, said: "In the Chinese market, determine the market
Marketing
The key to success, not technology, not products, but not the brand, but sales outlets and service outlets. "Held in Shanghai this month, 20 new products conference, Nagata said:" Our channel will be closer to consumers, the service will be more convenient. Activities through a large number of user experience, we provide customers with more value-added services to enable them to experience an unprecedented audio-visual entertainment experience. "
<BR> In charge of Sony China, Xie Biao, vice president of marketing for Sony in the Interpretation of the China market strategy by 2010, further said it would substantially increase the BRAVIA volume of business in China, in the consolidation of large-size flat-panel TV market, while industry leader, Sony to expand target user groups. "Customer demand for the center to provide higher quality, more advanced technology, more options, full-service Chinese consumers." Xie Biao said so.

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