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Wine imports into the quality of "competitive" era? - Wine, imported wine - Food Industry by li miss
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Wine imports into the quality of "competitive" era? - Wine, imported wine - Food Industry by LI MISS
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| Article Posted: 03/15/2011 |
| Article Views: 104 |
| Articles Written: 1636 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 554 |
| Article Votes: 0 |
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Wine imports into the quality of "competitive" era? - Wine, imported wine - Food Industry |
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Business,Business News,Business Opportunities
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Guangzhou Customs statistics, from January to July this year, Guangzhou imports Wine Total 550 million tons, up 19.5%. Today, China has become Australia's grape Wine Asia's largest export market, becoming the 11th largest importer of French wine country. Some experts predicted that by 2010, China is the world's most dynamic wine market, wine consumption will nearly 35.91%.
However, rapid growth markets for the majority of Red wine Have brought about the gospel, but also further intensified market competition. Insiders said that Shanghai's international city, the imported wine business a lot, almost every day stores open or closed down. According to statistics, the famous exhibition in Zhengzhou rum more than 200 wine makers, the market competition is evident.
So, Ebb Tide in the environment, import wine business should be invincible? In response, nine Fu Jun (Beijing) Wang, general manager of international trade routes that good quality imported wine merchants made significant progress in the key. According to her, as domestic consumers of the wine at this stage of awareness is not high, so as " Custer "This well-known domestic brands have a relatively high source of wine information network in China favored by the market. However, with the ability to improve people's Tasting, red wine market will be the quality of consumption to changes in consumer brands, high quality wine will be people Welcome.
A chateau from France who have also made for the same idea, he said, the Chinese wine market developed rapidly in recent years, the biggest change is people Wine Tasting Ability to upgrade, and now consumers are no longer only concerned with the import of wine Package And price, but also started to pay attention the quality of wine, this wine quality for the price of medium quality wine imports available in the market space, which is the product of their vineyards into the Chinese market, one of the motives.
In fact, the "quality" imported wine business has become a stepping stone to enter the domestic market. I visited the scene and found in rum, wine imports almost all major companies are promoting their own product quality. So, the quality of imported red wine "competitive" era, arrived? The author believes that the market traders to strengthen the cultivation or the first principle, after all, the current concept of the brand under the guidance of consumption, people are still more interested in brand-name consumption of red wine only when people truly understand only after we abandon the "copycat" act. It is anticipated that know how to "wine" consumers will be more and more.
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