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Obtain sponsorship, betting big stars, to develop products ... ... Along with the fire of passion in the World Cup on June 9 the re-ignited, and the brightest power of this top event for the global launch of the commercial value of the chase and fight will culminate at the same time. World Cup so much Greenery giants duel, not as a trade route that crack the athletic field. With a strong business climate in the World Cup will undoubtedly become a very eye-catching symbol of wealth. Who got her the right to host, anyone can be hundreds of millions of hard cash in his pocket. Experts predict that the 2006 World Cup, Germany will host at least 20 billion U.S. dollars of direct economic benefit. Appear in economics, financial investment has significant multiplier effect, therefore, from the new European Central Station, to the construction of the Allianz Stadium in Munich, Germany World Cup generous man 70 million euros invested heavily, will be by World Cup generous returns. Moreover, the hot tickets from football, to football product of the pursuit, the World Cup will stimulate private consumption in Germany increased from 2 billion to 3 billion euros, will promote the growth of gross domestic product in Germany, 0.3 percentage points. External factors driving the role of the German economy is evident. 32 teams will be 64 matches in total, is expected to attract one million foreign football fans to go watch the game. In accordance with each tourist in Germany for 5 days per, visitors usually spend about 2,000 euros. Do the same projections, the World Cup tournament, foreign visitors in Germany, the direct cost of the nearly 20 billion euros. Credited with the host a World Cup big were FIFA (FIFA). As the main source of income sources FIFA official sponsorship of this year's World Cup in Germany will reach 37 million U.S. dollars. In addition, the World Cup broadcasting rights, ticket sales will bring money to FIFA. This year alone, FIFA awarded the broadcast rights for the U.S. television network reached 250 million U.S. dollars asking price. World Cup by the lure of sex with commercial enterprises in the eyes of the world have been hugely magnified, compete for the World Cup demonstrated the commercial voice and the right to be among the most heart of enterprise marketing melee. World Cup official sponsor as many businessmen especially envious of the fat. As this year's World Cup had selected only 15 official sponsors, scarce resources lead to a market Fengqiang. After fierce battle, South Korea's Hyundai, Japan's Fuji, United States Coca-Cola and other world famous enterprises had sponsored the World Cup lineup, but most of which are FIFA's old customers. Two major sporting goods manufacturers in the world Adidas and Nike are both among the giants outside the wrestling competition for FIFA the most magnificent scenes of commercial space, but also can be seen as representative of various power versions of games. The same as the last World Cup, Adidas has once again made the first official sporting goods sponsor the 18th World Cup qualification. But good at pushing boundaries while playing the Nike again succeeded the old tactics: by sponsoring stars to create Starchaser effect. That year, Nike is the method has been applied by sponsoring Michael? Jordan and laying a worldwide basketball supplies in one fell swoop market dominance. Today, Nike again Ronaldinho And other superstars and star-studded cast heavily on the Brazilian national team, hoping to replicate in football basketball glory. Moreover, in this World Cup, Nike breath sponsored the United States, Mexico, Portugal, eight teams, while Adidas is sponsoring the six teams. As described by FIFA as the World Cup is "a five-star marketing arena," his light coat, enterprises will not only reputation that will also help strengthen the image and increase goodwill. According to authoritative international research company estimates, compared with conventional advertising, to spend the same input, sports sponsorship return on the company 3 times of conventional advertising. In particular sports such as the World Cup, the intensity of their sports and the uncertainty of results of the competition, but also increased attention from the audience on the event, the audience's emotions will be carried out with the game being violently mobilized, of which The ads will not be objectionable to integrate into their lives and emotions among the brand's general marketing shaping play a special role can not be realized. Chinese enterprises and the FIFA World Cup no stranger. But compared to those world-famous enterprises, Chinese enterprises a means of sports marketing and the arts also were immature. However, as The most ambitious event before the Beijing Olympics, 2006 World Cup has undoubtedly provided an exposure and Chinese companies and a valuable opportunity for rehearsal. Comment Large In Small The e-commerce company in China offers quality products such as China small laptop notebook , amd notebook computer Manufacturer, and more. For more , please visit touch screen notebook laptop today!
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