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Operators within the full marketing exposure 3G: Up to 40% stop rate - operators, 3G, stop rate - C by li miss
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Operators within the full marketing exposure 3G: Up to 40% stop rate - operators, 3G, stop rate - C by LI MISS
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| Article Posted: 03/20/2011 |
| Article Views: 75 |
| Articles Written: 1636 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 772 |
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Operators within the full marketing exposure 3G: Up to 40% stop rate - operators, 3G, stop rate - C |
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Business,Business News,Business Opportunities
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March 19 message, now, 3G Competition heating up, the development of 3G operators, the number of users as an important part of assessment KPI indicators, the local operator to complete the performance, big launch full Marketing The face of wave after wave of marketing tasks, under pressure from grass-roots staff, grievances and a.
Recently, a South Unicom Insiders told journalists recently where their company is going at full market launch again. Since China Unicom launched 3G since it has in place a series of successively allocated several full marketing, local leaders at every level pressure, lower level employees complete the assessment indicators to the utmost. But the full significance of what effective marketing is unknown. The no secret of that person, it at the branch, through full marketing developed 3G user downtime up to 40%, and only 20% of the people using 3G mobile phone .
Full 3G bustling manufacturing marketing representation
Since 3G has been launched, the three carriers compete for 3G customers in the area in a fierce rivalry, that competition can be "tragic" to describe, especially in local cities, especially clearly. And three operators share the same views to the full marketing strategy, the task will be heavy pressure upon the staff at the grassroots level.
Who told reporters that now the amount each month to complete the task of rising month, in addition to other fixed monthly tasks, the development of 3G users as an important KPI assessment criteria, level employees at least per person per month 3G users to be 10, the grassroots of the tasks from the Group to the provincial company then in the municipal company, assessed at various levels, the task ultimately all down to grass roots employees.
Also told reporters that the person presented his confusion, he told reporters that the full marketing that brought merely a glorious data, in the development of these new 3G users, the user stands as high as 40 %, the real 3G does not exceed 20% of active users, of which there are a large part of the user terminal with a 2G card number to use 3G. "It all seems to have only a prosperous appearance, is not the case," the person no secret to say.
Overwhelmed under the weight of junior staff
The spokesman told reporters that local operators after the pressure in the face of the task, often adopt this policy, but the current telecom market with the gradual saturation, full marketing is not obvious, basically be the employees themselves digest the task, a waste code number of resources, did not play a fundamental effect.
At the same time, the face of wave after wave of marketing tasks, level employees themselves take a lot of pressure, the task may not finish the money is deducted, the immutable status quo. The spokesman told reporters that, in order to complete the task, he and his colleagues around almost did her best, whether students or friends, to the development of almost all developed, it is impossible to only spend money to buy their own number.
According to recent flight network operators such as staff stress survey, job stress for most operators staff feel overwhelmed, they think that work stress among a relatively small few. These may have some emotional factors, but also from a different angle, the current operators, employees and their working conditions, career development and are not satisfied, the accumulation of personal psychological pressure on staff is too large. The survey also showed that 30% of employees in the next five years, said operators do not want to stay in-house work, while 41% of informal workers have a clear intention to leave the carrier, which also reflects the existence of more junior staff pressure.
Full marketing highlights the weakness in 3G market
Full marketing for the development of 3G users really can achieve immediate effect? In this regard, well-known telecommunications experts, Li Gang that the full marketing, basically the last task of the employees themselves to digest, is not only a waste of a number of resources, the actual results were not evident. Meanwhile, the key Ligang analysis, full market for more operators for a strategic consideration, which is the difference between listed companies, they need the momentum of some good shows on their earnings, to maintain the steady price growth. I am an expert from China Bags Wholesale, usually analyzes all kind of industries situation, such as linux server farm , pre fab cabins.
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