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Zong: China's independent innovation leader in the beverage industry - Wahaha, Zong, the beverage i by wqegtf rebr





Article Author Biography
Zong: China's independent innovation leader in the beverage industry - Wahaha, Zong, the beverage i by
Article Posted: 03/20/2011
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Articles Written: 1372
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Zong: China's independent innovation leader in the beverage industry - Wahaha, Zong, the beverage i


 
Business,Business News,Business Opportunities
"Summed up the development of the past few years, my first experience is to innovation." In a recent interview, "the National Bank in China" tour group interview with reporters, Wahaha Chairman and general manager Zong feeling a lot of independent innovation.

In fact, both start-up in Wahaha and now leader of the industry, the innovation plays a very important role. It is perhaps Wahaha maintain an average annual growth rate of over 70% of revenue, sit tight in China for ten years Beverages Leading position within the power industry.

Innovation is the all-round "I dig the first bucket of gold, but also rely on independent innovation." Zong recalled, the company named as Wahaha, just started to do children's decision-making Health Products And played "Wahaha drink, a meal is the incense," the ad words, these are innovations. Strength is not enough time in the company, Zong admits, was to take the follow-up innovation strategy.

Growing strength as the company, Wahaha's vision also extended to the international market, began to introduce this innovative way. "China has not, we first introduced it to carry out innovation." Zong joke, said, from the U.S. introduction of clean water technology, open markets gave the outside world after the water leaves the impression of a production.

In the road came after the introduction of innovative, Wahaha began introduction of talents, personnel training, to build their research teams, to innovate product development. According to reports, the current Lord Chancellor has formed a research team of 73 people. Zong said: "Innovation is the comprehensive, all of the company to be beneficial to innovation."

According to reports, this appears with the beverage industry's core technology is not related enterprises, through self-development, design, production value 100 million yuan per year die and spare parts. "This will not only save each year for the company at 400 million U.S. dollars, and equipment to effectively support the localization of production and improve efficiency." Production officials said the companies, the original update a mold cycle to go abroad to more than a month now their R & D production can be a week or less buttoned. The biggest problem is not

combination of cooperative Zong believes that large enterprises in China's beverage industry has been among the world class manufacturing standards, and Japanese and Korean national similar, even more than Europe and the United States also advanced. But he also said that the Chinese beverage industry in technical innovation is not the biggest problem is that Chan Xueyan combination of applied technology behind so many people.

Wahaha spokesman Lee County, director of research and development is that changes in innovation capacity, we should be better than others, according to market demand can rapidly adjust their product lines, but should be long-term project to study abroad experience. Should be targeted to do some development, concerned about their most professional and innovative things the core.

Addition, Zong that, for the beverage industry, China is to establish its own rules, their own standards. "Now we use other people's standards, others follow the rules of the game is subject to the constraints."

Statement, according to Lee County that in order to encourage innovation, Wahaha has established a set of effective measures.

Next year after a breakthrough 50000000000 "Great opportunities the next two years, Ming, annual revenue will exceed 500 billion yuan." For future development, Zong confidence, in his view there are several positive factors: the income of peasants increase resulted in increased purchasing power of farmers; a number of non-compliance of small factories closed, leaving a large market space; raw material prices make companies take too much for low-cost strategy; the line between Wahaha and prospects for health care and other beverages .

The choice in the market, said Zong, Wahaha will continue to adhere to the main domestic market. "The whole world 1 / 4 of the population in China, which Food In terms of the beverage industry is the largest market. "But he also admitted to enter the international market. He said," This year we are also considering and preparing, the first step for the South-East Asia, but we are not for export and export, but To really dominate the market. " Exciting content to recommend:

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