Rule of thumb: use of color on packaging design - packaging design, color - Printing Industry

1. Packaging the importance of color Packaging is the appearance of the image of goods, of which color is most appealing to the people, the factors that attract customers. Since ancient times, people have recognized the effect of color with the head start. Imagine if the packaging do not color, its artistic aesthetic is bound to be greatly weakened, because the color of the packaging of goods in the modern visual appeal with a strong and expressive, but not to say that the color of the packaging is more colorful the better, different colors on people's psychological and physiological effects produced are different, different products have different characteristics, and package design itself, the use of special care about the taste of color, color care about the overall configuration. Color between the different configurations can produce interesting style, reflecting the characteristics of different products, many style colors. Each has its own targeted. But as people of color depth, color, style more delicate variety. Therefore, the use of packaging color should be just right to form a special, full of artistic harmony effect.

When we entered the market, the supermarket, face a wide variety of goods on the shelves, each piece is displayed in beautiful shapes and bright colors, we have a strong color that easily attracted by the packaging, this is the packaging The role of color. It gives attention to help generate awareness of consumer goods, Lenovo to stimulate purchases, and product packaging design effect also depends largely on the use of color as the theme color for contrast, beautify products so that consumers can play an important role in goods.

2. Color used in the packaging design

Packaging design in many commodities, most with bright, bold colors to attract consumers to pay attention, because the rich colors impart a variety of interesting, showing the quality of different styles and decorative charm. But the packaging design as a modeling activity, the pursuit of the pure language is assiduous designers who want a unique perspective to the design pop out of the noisy, complicated, fun colorful way to actively look for the rational design and color simple, modern packaging design is not particular about clever use of color in many colors, are becoming increasingly Conciseness to get different results. Designers to grasp the basis of customary use of color, pioneered unconventional use of color, in the simple pursuit of the screen, the pursuit of art, design innovation is the only way. We can learn from other painting, dyeing, ceramics and other technology to extract a simple neutral color, from the society, the universe there are colors inspired by the following innovative inspiration to break the routine use of color. Full use of the properties of color, to reflect design excellence without any. Selection and combination of colors in the packaging design is a very important decision is often the key advantages and disadvantages of packaging design, the pursuit of packing of colors, refined, simple, in fact, to avoid excessive use of color in the packaging of the cumbersome, colorful The beautiful downtown may not love food, and have actually given people a flashy impression, engender a sense of vertigo Liaohe disorder. Appropriate use of simple color language, better reflect the designer's ability to control color, maximize the potential of color, under the influence in minimalism, from the traditional colors of the inherent properties of binding, combined with modern packaging design theory and product attributes requirement, with no color in the gold and silver, black, white, gray design of the packaging, the design is even more timeless beauty. No special nature of the color line, for many goods packaging design stage to fully display the charm. The use of gold and silver design will help enhance the gloss effect, and can enrich the space and level changes, as gold and silver with a strong reflection ability and sharp features, at different angles and under different gloss, which was a strange color effects, appropriate use will enhance the product's brilliant, noble and mysterious, its special material and effect, can reflect the packaging of the gorgeous, rich, plays an active role in the screen.

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