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Entered in 2010, 500 South Korean Lotte drink frequently made in the China market power, has in the Hunan Satellite TV and Beijing TV, Henan, a high-profile TV appearances, brand ambassador from Chow Yun Fat, TVXQ, Sun Li, Ahn Jae Wook, high Yarra, Choi Ji-woo, Park Ye-jin, a Korean fashion days later, Lee Hyo Ri, scope of business from the northern, central rapid expansion to the East and South China, the next three years, China's beverage industry is likely dark horse is "LOTTE". Reporter learned that this series of changes in South Korea's Lotte Group, behind the 10-year strategic plan to accelerate quietly. South Korea's Lotte Group is relying on Food & Beverage Business started, and now the fifth largest enterprise groups in Korea. And Lotte Beverage company Is a professional Alcohol , Drinks Production and sales of businesses, currently in South Korea has six plants and four alcoholic drinks factories, total sales in 2009 reached 12.1 billion yuan, including 9.4 billion and sales of alcoholic beverage sales of 2.7 billion. The Lotte Group, in 2009 the total sales exceeded 313.3 billion yuan. Lotte Group, according to the strategic planning group to achieve 2018 sales of 1.4 trillion RMB, as South Korea's second-largest business group and the global top 30. The strategy to achieve this goal, China is undoubtedly the key battleground Lotte Group. However, China's beverage industry is the fast moving consumer goods industry, the brand one of the highest concentration, where not only gathered Coca-Cola , Pepsi and other international beverage giant, also from of Master Kong, unity, Wahaha and other domestic power enterprises, market competition is fierce. While Lotte will be how to achieve breakthrough and beyond? According to general manager of Lotte China beverage Mr. Li Ronggao Description: Rakuten from their own professional self-confidence and strength and confidence in China's economic development. Drink recipes from the South Korean Lotte Academia Sinica, factories in China sent more than 10 technical experts, strict production management and quality Korean plant imports Raw material Guarantees high-quality beverages Lotte, Lotte in the Chinese market has developed 5-year and 10-year marketing plan, slowly and surely, never sacrifice quality for volume. The confidence of China's economic development from the millennium-long exchanges with China on China's economic development and understanding of consumer habits. China has a population of 1.3 billion, GDP more than 10 trillion world economy, the fourth-largest economy, but from the level of beverage consumption, China's urban and rural residents per capita beverage consumption is very low, Beverage market Consumption potential is far from tapped. On the one hand: China's per capita annual consumption of soft drinks is only 8 kg, as the world average of 1 / 5, the developed countries in Western Europe 1 / 24, which Juice And per capita consumption of juice drinks only 1 kg in Western Europe 1 / 40. Gap on the other hand also means that development and growth of the space and potential. View from the long-term trend, with China building a moderately prosperous society and accelerating the pace of urbanization, beverage products will become more and more urban and rural residents is an important part of daily necessities. Consumer groups will continue to grow, per capita beverage consumption will continue to maintain upward trend, total beverage product needs of the community will maintain rapid growth. The other hand: China's domestic consumption structure of the major beverage products still remain in the end product, high-quality high-priced free to add all-natural beverage products in the high-end prospects for the future of the market is still very wide, it will be Lotte beverage products in China, the future direction of development. Li Rong, general manager, according to Gao description: Lotte will use market-based efforts to build a few years, the market as the center of the Central Plains to the East, South development, and will acquire a number of East and South China beverage business or manufacturing facility. To achieve steady and rapid business expansion, China's top ten beverage companies to enter the ranks of our confidence in the China market! We are high quality suppliers, our products such as China aluminum slitting , steel coil slitting for oversee buyer. To know more, please visits steel slitters.
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