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Huizhou States United States ahead in innovation and create brilliant achievements - Gome, Gome col by li miss
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Huizhou States United States ahead in innovation and create brilliant achievements - Gome, Gome col by LI MISS
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| Article Posted: 03/21/2011 |
| Article Views: 88 |
| Articles Written: 1636 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 764 |
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Huizhou States United States ahead in innovation and create brilliant achievements - Gome, Gome col |
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Business,Business News,Business Opportunities
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Editor's note: Shenzhen GOME month celebrates its 24th celebration of the fifth anniversary of the day, in five years time, GOME, Shenzhen Shenzhen, Dongguan, Zhongshan, Huizhou, Zhuhai, Meizhou six to open the 56 stores, annual sales of 60 billion yuan. Behind this splendid achievement, as an important part of Gome Shenzhen, Huizhou, Gome (hereinafter referred to Huizhou States United States) also used their own efforts as Shenzhen in the Pearl River Delta region Gome development and expansion has made its contribution. In Shenzhen, the country celebrating the occasion of the United States, we operate the service, several aspects of the development of the country the United States to conduct a comprehensive interpretation of Huizhou, Huizhou region to show "National U.S. phenomenon."
Just five years, Shenzhen Gome way cleave through the waves, creating a legend in business circles, in Shenzhen, Dongguan, Zhongshan, Huizhou, Zhuhai, Meizhou to open six to 56 stores, of which only in the Huizhou region, GOME and even opened four stores, as an important part of Gome Shenzhen, Huizhou, China four stores in the United States has become a popular consumer favorite in Huizhou area, professional home appliance stores. Since its inception, the United States in the dark Huizhou country innovation, and perseverance forward, creating a another brilliant; will also usher in a brighter tomorrow! Just as the country Americans own words: "five years, Gome rely on self-reliance, self-break, there is no ready experience can learn in the case of out of a difficult leap-forward development and innovation of the Road."
States United States created a brilliant use of low-cost strategy for success
Huizhou
been stationed since 2003, Gome adhering to the "small profits, the service at the head" business principles, from the city to benefit Huiyang, Gome four years, with four stores, processes fast pace of development of rapid, Throughout the Huizhou region is rare.
May still have a lot of people imagine, Gome in the most traditional industries?? Retail, use the simple strategy?? Cheap, but created a brilliant achievement?? China's largest home appliance retailer. "States United States the phenomenon of" repeated studies by experts and scholars, while the country has also become the U.S. model imitated various retail object. Can be said that the "price" Gome business development tool for the most Fengrui, Everywhere a local home appliance retailers Gome have caused a great price, "avalanche", which in the Huizhou region is no exception. Can be said that both the sales season or the season, Huizhou, China benefits the United States can always leave the customer, the market master in the palm, the price of the home appliances market to play a regulatory role, led the home appliance retail.
Huizhou States United States the "cheap" mainly due to large purchase orders, Kuaijinkuaichu and underwriting, customized sales model. The largest distribution channels, huge commodity procurement for the country the United States won the advantages of supplier price support, and so every large-scale promotional activities, the country can always come up with large number of U.S., none other large range of special products, to bring consumers real benefits . In addition, the national U.S. consumer demand based on market feedback, together with manufacturers, underwriting, customized to meet the market fashion appliances. Communications, IT products direct supply procurement followed the road, avoiding the cost of the middle part of a waste for the consumer to a more reasonable price for space.
"Goods, services, prices, environment" is the core of Huizhou competitiveness of the U.S. State
Appliance retail market with the Huizhou intense competition, price wars come and go, Huizhou Gome can not just rely on low-cost strategy for fame. In recent years, Huizhou, China price advantage the United States in the premise of ensuring a more focused product positioning, emphasis on improving grades and technological content of products to meet environmental requirements, increase product category, more in line with people's individual requirements home appliances, and gradually expanded Comprehensive distinguish between traditional appliances and digital, mobile, IT commodities stores.
In the store layout, the traditional home appliances such as color televisions, refrigerators, washing machines, air conditioners, etc. to form store shops are mostly in the form to customers at home by a special reception; through the establishment of Digital Experience Center, Computer Plaza, mobile showroom for consumers to create shopping, entertainment, leisure center in one of the fashion experience.
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