Appliances as a former luxury, has become a necessity "flying" into the homes of ordinary people. Due to a large population, a large consumer market in Dongguan, its consumption also demonstrated a remarkable strong momentum, further use of imported household appliances from their ancestors, to be favorable for those high-end models, Dongguan consumption in home appliances become more rational and mature but fashion has always played a pilot role.
Dongguan in household consumption, which has undergone great changes? What characteristics and consumption habits? In the price and how they choose between brands?
Consumer prices have a decisive role in the early
In many people's minds, household electrical appliances at one time been considered a luxury, if the family can have 12 appliances on the already very satisfied. "I remember the mid 90s of last century, no decent home appliances," Chen, Chang Uk Lee recalled that, in addition to a size small CRT TV, is that the air-conditioning cooling effect is usually a window machine, "but in real time has been regarded as a luxury, and prices are prohibitively expensive, and now nothing compared to compared to. "
Electrical appliances, according to vice president of fashion who have made
introduced in 1994, when the air conditioning market mainly in the import window machine-based, when the window unit air conditioner 1P Mitsubishi price is generally more than 8000 yuan, and the installation Consumers also need to pay the cost a small fortune, because of price reasons can only be sold in appliance shop a few hundred units. Since 1998, domestic air conditioning market gradually, with prices increasing significantly lower soaring sales, after all, the majority of domestic air conditioning each 1P price of more than 4000 yuan, basically the people in Dongguan bear range. Domestic air conditioning brands such as after springing emission, the prices dipped below its 1500 yuan, when too many families to buy air-conditioning has been no trade-off.
"Just this year coincides with the updating of the peak air-conditioning, so consumer demand once again shown strong," he said, seven in August peak, a single store one day be able to sell about 2,000 air conditioning, "of course Wan-man group of new consumer demand to a large extent played no small role in driving. "
TV, refrigerators, washing machines and other consumer trends are showing a similar situation, the foreign brands, domestic brands and joint venture brands warfare several times the price, its price all the way down, so that discouraged consumers rapidly shifted from the initial large purchase. In response, industry analysts believe that the process of consumption in the home appliance prices have played a decisive role, but with the continuous improvement of living standards, more and more people have seen appliances as necessities of life, and therefore all kinds of home appliances "flying" into the homes of ordinary people.
Much high-end consumer machine in Dongguan blitz
"On the high-end washing machines, the more than 7,000 yuan of domestic brands, foreign brands have sold more than 15,000 yuan fine," Minister of Marketing, Dongguan Yin Wenjun Su Ning said the present city can be a single store selling the price on The refrigerator 20 to 30 units, which the township is relatively smaller than store away a bit, but the total sum of the store can sell 200 months in Taiwan. "By comparison, last year's sales of small, single shop to sell 2 to 4 units on already pretty good but now high-end refrigerators sales increased several times, indicating consumer attitudes are changing, more attention to the refrigerator practicality and versatility. "
Fashion Weihua, head of electrical related also said that the three door refrigerator selling well in recent years, more than the whole of the open refrigerator, each of which 500 million yuan last year, Samsung giant refrigerator market, the domestic sales out 1 station in Dongguan will be sold by the trendy appliances, "Now the average monthly selling 1 to 2 units to 20 units are already hot." She said the equally high-end color TV type Selling Well, if more than 8,000 yuan in domestic sales is quite optimistic about the new LCD, and more than 10,000 yuan joint venture brands as Hot. Although sales of CRT TVs are still good, but including LCD and plasma flat-panel TV has obviously including the upper hand, sales of share of the former and the latter was 3:7, which occupies the entire LCD TV has about 70% of TV sales.
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