"Rich feast" was ignored business
Research Group of Chinese home appliance market research survey data, the next five years, China small household appliance market will be the annual growth rate of 8% to 14%, the demand will total more than 350 billion yuan.
Surprisingly, many manufacturers in the crowd like a mighty force in home appliances, "large" when the single-plank bridge, small home appliances the Road, a splendid dinner, the only swinging, "Glanz" a lone figure. Recently, the ways it failed to earn the exclusive diners said: This year, sales of small household electrical appliances Galanz has exceeded 10 billion yuan, becoming the largest selling brand of small appliances.
A large market, and rival mobile phone
Survey Research Group of Chinese household appliance market research data show that, by 2007, domestic sales of small household electrical appliances will reach 100 billion yuan, estimated peak will not be less than 1500 billion yuan, the domestic appliance industry with only the mobile phone market to compared.
A long time, lower domestic residents living on the "kitchen" and "toilet" as the main target of small appliances is scarce. According to statistics, China's average urban households owned a small appliance is only three or four, while the United States and Europe up to 37 species of the statistics.
Experts believe that, for now, China has a volume of urban household small electrical appliances far lower than western countries, but the life cycle of small household appliances to only 3 to 6 years, and every year there are at least 2.6 million households in China moved into a new home. As people's living standards improved, "Kitchen" and "toilet" and the growing importance of small electric appliances accelerate the popularity of new generation will hatch out of an alarming escalation of market drivers, small household appliances market prospects are very bright.
The next 2 to 3 years, China's small household electrical appliances industry will enter a golden stage of development, market demand growth rate may exceed 30%. Currently, the domestic apart Glanz, there Haier, Panasonic, side too, the boss, MACRO, dozens of Supor and other industry giants. Their products quickly occupied the domestic urban households.
"Big cake" Why be forgotten
The charm of small household electrical appliances so great, why the market long been forgotten? The industry believes that the following main reasons for this:
The low standards of living of Mass, many people do not even have the kitchen and bathroom, if any, the kitchen and bathroom are in a "vulnerable" status, some people on the "kitchen revolution" also biased. This has led many people will hold the attitude of small household appliances, to provinces on the province, on the back burner, consumer expectations is not strong.
Opposed to "large", the low-tech small household electrical appliances in general, the low barriers to entry, many manufacturers are still at a relatively low level of extensive stage. At present, the small appliance industry with 34 100 factory cruise, the brand has quite a mixed bag on the market, many products shoddy, high quality and low price. This is a direct result of good and bad quality of small household appliances, brand loyalty is not high.
In circulation, mass consumption characteristics of small home appliances distribution channels of its decision to a large extent, is a professional chain stores, supermarkets and building materials supermarkets, department stores and many traditional businesses and other speculative Yetai coexist to fully satisfy the consumer are random, nearby purchasing habits and consumption frequency, difficult to form large-scale and intensive channel marketing, resulting in fish to find fish, shrimp find shrimp, numerous small, qualified poor vendors can he sacrifice the long one corner, a large number of "three noes "inferior products into the market an important source.
Suning Appliance's vice president in charge of marketing money out that the vast majority of brand-name companies not to mention, technology and capital operation, but why can survive, survive so far? Only one answer: they still have their own access channel. I am a professional writer from China Agriculture Net, which contains a great deal of information about abandoned amusement parks , inflatable bunkers, welcome to visit!
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