"OEM OEM from a company engaged in processing trade enterprises, growth of listed companies of today, Iran established a development model for the South China Sea Pu private enterprises in exploring the development of a new road." This year in July, the Iraqi legislature Pu at the time of Shenzhen Stock Exchange, the South China Sea Tan Guohong, deputy director of Economic and Trade Bureau says.
Many SMEs have faced in the South China Sea, enhancing the context of transition, such praise seems practical and instructive. And the Pearl River Delta and other traditional manufacturing cities, the South China Sea is also relying on the private economy to complete the export process step by step, the original accumulation of capital, and three years of reform and opening up in all the way to grow up. Now, this "two out" of processing trade has been fully revealed shortcomings, how in the original development model, based on a breakthrough in the issue has become unavoidable.
Elecpro: How to excellence And Elecpro specimens significance is that it is engaged in OEM production of the South China Sea a number of private enterprises set the standard, that is: as long as you are professional, OEM can be to great.
From OEM to MDM "community of interests" enhance the overall competitiveness
Elecpro actually OEM manufacturers from simple brand into a comprehensive service provider, the equivalent of R & D department as the brands, the production sector and the market decision-making in the consolidated functions.
1994, the predecessor of Pu Yi Li Nippon Electric Co., Ltd. established the South China Sea, before it is engaged in the mold of small businesses. At this point, traditional domestic
Home Appliances Manufacturers market share is fierce battle was for the Zheng Qiang, traditional home appliances industry market structure into the early embryo, then just entering the field of home appliance manufacturing establishment Pu Yi, the continued production of traditional household appliances huge pressure no doubt. On the other hand, the economic development of Europe and the United States at this time into the golden age of the consumer trend is clearly to upgrade the kitchen
Small appliances Residents began to spread rapidly, Yi Li Pu spotted a huge overseas market, to choose
Rice cooker , Electric pressure cooker Small kitchen appliances such as market entry point for their own.
Huge market space for Elecpro grow up quickly, and soon in Japan, a firm foothold in the U.S. market, including its partners, including Sanyo, Toshiba, Jordan (Jarden), United States and Hong Nga (Conair), A Prica (Applica) and other international famous enterprises. Elecpro with Sanyo, Toshiba formed a strategic partnership, Japan's Sanyo rice cooker small size computer products in mainland China's only partner, and Toshiba rice cooker,
Cooker , Electric frying plate, electric thermos and other co-products in the Chinese mainland's only partner.
By these world-renowned enterprises to complete the original OEM rapid accumulation of capital, the Iraqi legislature Pu started promoting their own technology research and marketing capabilities. In addition to the traditional OEM (original equipment manufacturer) and ODM (original design manufacturer) business, Yi Li Po also market research, consumer value analysis, based on research and development of new products, target consumers, sales channels, features selling points, price and other factors to plan, from a market perspective and compare competitive products, product value chain, according to various links on the principle of shared values, pushing down from the retail price of the "ideal of ex-factory price", carried out with the brand "bargaining . " Li Pu Yi to this model is called MDM mode.
So, in fact, part of the entire overseas markets, Yi Li Pu has been involved in the field, including research and development, design, manufacture and marketing sectors, but does not involve the brand building and direct marketing sectors, these sectors completed by the partners . I am an expert from China Agriculture Net, usually analyzes all kind of industries situation, such as cat bed warmer , boston terriers puppies.
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