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Chinese white pattern of industry in the next guess - Gree, Midea, Haier - HC network appliance ind by sfghj luiytr





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Chinese white pattern of industry in the next guess - Gree, Midea, Haier - HC network appliance ind by
Article Posted: 03/27/2011
Article Views: 97
Articles Written: 1063
Word Count: 812
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Chinese white pattern of industry in the next guess - Gree, Midea, Haier - HC network appliance ind


 
Business,Business News,Business Opportunities
Recently, on China White Industry reports and statements the future pattern of a lot. Some media said that China is the formation of Haier, Midea,

Hisense As the representative of the "three pillars" pattern; also have media that is challenging beauty

Haier white Boss status. These views, mostly of smoke and mirrors. China's future look like white power industry structure in the end a situation? Let me give you an analysis. Haier representative view of beauty, these two companies I am here mainly compared and analyzed.

Ends in 2008, operating income of over 100 billion of China's household electrical appliance enterprises, Haier is still only one. In 2008, Haier achieved revenues of 122 billion yuan, higher than the second (happens to be beautiful, about 880 billion) more than 30 billion yuan. I have this 122 billion yuan on revenue of Haier's composition is not very clear, assuming that 80% of white income, then, Haier, the white is about 100 billion yuan industrial output value. Still higher than many of the United States.

Look at the product structure. Haier is the most complete product structure of white power, the most full-bodied business

Washing machine , Refrigerator , Air conditioning has, and both occupy a strong position in the market, this is a bit like a student, each subject on the test are good, score naturally goes up. Haier's washing machine and refrigerator industry, especially the performance of all leaders in the country in the position in the global market is also one of the best. It is hard to come by. Beauty and the Haier refrigerator disparities can be said is not a heavyweight, not comparable. Washing machine a little more complicated situation, where focus here. In recent years, the United States in the washing machine on the move constantly, successively holding, acquisition Rongshida and small swans?? These two brands, both the washing machine market, strong brand, especially the small swans, once the first brand of washing machines in China . The two together, the threat of self-evident on the Haier. In fact, the United States and the washing machine industry including small swans and Rongshida only two brands that also include the United States own brand of washing machine. Therefore, the United States on the Haier washing machine washing machines, is "a siege of three hyenas lion." The long term, the U.S. showdown with the Haier washing machine, really good about the results. However, based on current industry Haier washing machines is still very strong, and the beauty of Haier washing machines compared to a single brand and there are still a big gap, not in place internal integration. Personally, I think that within the next three years, beauty difficult to subvert the leadership position of Haier washing machines.

Air conditioning is the strength of the United States, and many leading Hale. In fact, to date, air-conditioning is still America's most powerful industries. In this area, Haier order to overtake the United States, and difficult. Since 2009, the United States continued to increase

Inverter air conditioner Promotion efforts, the future use of inverter air conditioner Haier would like to overtake the US's line is not possible.

Such a view, washing machines, refrigerators, air-conditioning industry on the three traditional white, the two leading Haier, one behind, score higher than beauty.

Look brand image, this Haier advantages are particularly obvious. View from the brand value, brand value in 2008 was 78.6 billion yuan Haier, the United States is 41.2 billion yuan, the two differ greatly. From

Service Word of mouth to see that consumers generally believe that Haier's service is the best home appliance industry.

However, the United States are two indicators of performance of the Haier shame, an enterprise's growth, one is profitability.

2005 years, the United States the average annual growth rate of more than 30%, while Haier has entered a growth stagnation. In 2006, Haier is the operating income over 1,100 yuan, by 2008 only 122 billion yuan, annual growth rate of less than 5%. In recent years, the U.S. position in the appliance industry, a sharp rise, it should be said with continued high growth are closely related. This is precisely what worries most Haier. If we simply present the two companies to calculate the growth rate in 2011 of the United States is expected to total at more than from Haier, China's first large home appliance industry. Of course, this algorithm is a bit simplistic.

Then there profitability, performance is also evident in recent years as Haier, Midea.

In fact, the future of America's white power industry development, but also not a smooth road.

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