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State Information Center and the National Grid 17, jointly issued report is expected in 2010 frozen year (from August 2009 to August 2010) the domestic air conditioner market will bottom out, the annual sales expected to grow 10% to 25 million sets the scale. Chinese appliance Association Huodu Fong said, the domestic air conditioner market in 2009, despite the cold sales decline, but the industrial structure adjustment of initial success, continue to enhance market concentration, frequency, Energy Product market share in a substantial increase in energy-saving products in 2010 will mark the rapid growth in the cold. Domestic brand market share up to 85% State Information Center, Cai Ying, Director of the market with "Dikaigaozou" to describe the 2009 freeze year, "in Financial Crisis, 2009, faced with sluggish domestic demand in the cold and the industry up to 1500 million units in inventory unfavorable situation. However, since the entry in May, the domestic market began to show blowout situation, in May to August's sales accounted for 63% of annual sales, up by about 10 percentage points, is the period of hot Sell Only to avoid the cold in 2009, the sharp drop in overall sales situation. " State Information Center monitoring data show that the year 2009, the domestic retail market is frozen for the 23.2 million units, compared with the 2008 freeze year, retail sales fell 5.46%, with sales down 12.78%, with 2008 freezing year, the domestic air-conditioning retail market has been showing declining trend for two consecutive years. The same time, further increase market concentration, some brands are still not out of weakness were doomed. Data show that in the same market area, the year 2009 the overall number of brands frozen frozen by the year 2008, reduction of 34 to 29, which have quite competitive (retail sales volume or market share above 1%) of the brand by the year 2008, the cold reduction of 19 to 17; sales ratio of less than 1% share of the brand were 15, sales of share of less than 0.01% of the brand 2. Competition from foreign brands trend terms, domestic brand air conditioner sales were 85% and 78% share of sales, market share, both reached the highest record since 2004, no doubt about its absolute advantage. The air conditioning foreign brands in the financial crisis and the channel structure under the action of multiple factors, 34 adverse market development, sales ratio decreased significantly. The national grid editor Lvsheng Hua pointed out that this year " Bringing home appliances "" TM to "The introduction of such national policies, directly contributed to 34 sales, while the over-reliance on foreign brands States United States , Suning and other chains, which have lost significant market. In addition, in recent years, regional markets, East China, North China's air-conditioning sales decline, while the southern, central and other areas began to rise. "Enterprise independent sales channels into the key to respond to market changes," said Lv Shenghua. Frequency market warming up Chinese appliance Association Huodu Fong pointed out that the air conditioning industry will further deepen the restructuring, reflected in the retail market, Inverter air conditioner Energy-saving air-conditioning would further increase market share in the full year is expected to achieve 20% market share. Data, inverter air conditioner 2009, accounting for annual sales of cold 17.3% of the overall market, the best in history, the cold than in 2008 increased by 10 percentage points. Concern that domestic brand market share in frequency over 76%, a change in the past been Daikin inverter air conditioner market, Matsushita And other foreign goods monopoly. Zhang Zhiguo, the U.S. spokesman said the air-conditioning, inverter air conditioner is frozen in the year 2010 will continue to maintain high growth: First, the increase consumer awareness of national policies are guided; 2 is the industry leader in technology, procurement of the ongoing development effort, the price broke through the bottleneck for many years, the price of the common people will promote the sales increase. We are high quality suppliers, our products such as dual screen notebook Manufacturer , touch screen desktops Manufacturer for oversee buyer. To know more, please visits touch screen notebook laptop.
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