Recently, came the desire for Jason Jiang "seize up" of the B & G interactive media fame. With the "precise communication, interactive shopping guide" for advanced concepts and practice, B & G mode quickly store, a place between businesses and consumers.
Breakthrough "Focus mode" bottleneck
B & G interactive media, a name until recently not been noticed by the industry, but recently the situation is quite different. In Suning Appliance stores, B & G with innovative multimedia technologies and creative business concept is to bring consumers a new two-way communication, interactive experience of the times: Consumer interact to participate in Advertisement Information dissemination, the more effective understanding of enterprises and products, a change of Focus Media "boring compulsory" spread of advertising ideas, and advertising channels to further close the direct consumers of the media as consumers and make use of information tools. B & G interactive media began a new round of revolution in the media industry.
A senior investment analyst pointed out that Focus Media's main business is really very simple: the business premises of the elevator or the elevator to place LCD TV To advertising, "the shockingly low-tech" and promote the people waiting for elevators when the "boring" time had to look at advertising, advertising effectiveness, but in fact difficult to grasp. According to a five commercial buildings in the Beijing area were the work of 45 non-academic survey shows that 45 individuals can recall only one person in the building earlier in the day he saw on TV ads, but only remember a Auto Advertising, but not remember the specific brand. The key is the current information explosion society, people have very strong information awareness shielding effect, is no longer able to play indoctrination effect. At the same time, instill a lot of information also forgotten the information rate of unimaginable proportions.
Compared to the masses, "boring low-tech concept of forced sexual transmission," B & G interactive media Zeyi new "precise communication, interactive shopping guide to new concept to meet customer demand," pay attention and use more touch the latest multimedia technology and other global, to sites close to consumers to purchase goods (such as Suning Appliance Chain Store and other stores), to successfully create a "digital interactive stores", the platform includes new experience to Hyun zone Communication Products Interactive experience in Hong Kong, complete coverage of the LCD-store network and the discount area and so a new media system, to enhance the customer shopping experience in interactive advertising communication to achieve results. Suning Appliance stores data according to statistics, in the new area to Hyun, concerns more than 30% of the total flow, active experience of over 15%; interactive experience concerned with more than 40% of Hong Kong; active experience of over 13%; participated in the experience customers are willing to go through to hyun New Products products or related promotional information about the number of 92%, after the experience would go counter to the brand for more information about products accounted for 72%; originally thought to, interest willing to go to trial after accounted for 20%.
"This is B & G the advantages of interactive media for advertisers in many years of painting by scoop-like situation under the old advertising communication to see a new dawn, B & G's ideas and technology will greatly enhance the effective arrival rate of ad This is a revolutionary change in the media industry will also be a general trend. "said a senior investment analyst.
Create value for the store The analysts also believe that the success of the Focus before the business model innovation is precisely because the industry to seize the essence of?? "Divide" opening up the audience and the use of "boredom" in the audience waiting for the elevator boring moment , mandatory advertising. But a lot of people have strong sense of information shielding effect, the advertising effect can be imagined. The B & G is not only to the advantage of interactive media business models, but also because new technologies and new models of the perfect combination of store terminals through a systematic multi-media equipment and multimedia information, so that consumers will feel the purchase of various commodities information, , and active participation in the interactive experience, in order to promote consumer purchase. B & G mode allows stores to get a higher return on investment, companies can gain a more prominent Marketing Effect, and consumers shopping from the previous noisy, roaring sound of cries and bargaining, all kinds of promotional staff to solicit a negative experience into a new experiential consumption, through the initiative to choose their own information of interest to obtain greater consumer value, which is to realize a revolution in consumer experience, and thus created the stores, businesses and consumers the three win-win. Suning Appliance Marketplace
reporter saw, in the store owner at the entrance gate, the main channel office, escalators, elevators next to the cashier and other places nearby, can see the systematic interactive media platform. Consumer orientation in the shop can be seen any recent information on the main advertising push products, but also an interactive platform to gather in different products before viewing experience. An interactive experience, communication products, Hong Kong just to walk out of consumers told us where you are free to pick any of a Mobile Or MP4 simulation use, the screen will automatically bring up relevant information brands, product feature demonstration, display of products can be a real machine or a computer screen to demonstrate the same screen, the whole process was very interesting.
A chain of industry that the B & G provides an interactive media platform for such interaction, set the digital, intelligent, interactive experience, comprehensive, leisure and entertainment in one, not only for its own branded products to provide a digital display of the stage can guide the consumer's brand choice and consumer decision-making, to help enterprises to enhance sales volume, better for the store to create enormous value. "This is the type of Focus Media can not do. Through several months of operation, it has gradually shown to businesses and stores it attractive and broad market prospects." B & G stores consumer revolution
guide It is understood that, as the country's first integrated media interactive store, B & G has been working to create interactive media, China's largest, most extensive coverage of the "store interactive integrated media" Network . By the end of 2009, B & G Interactive Media, the first joint China's Suning Appliance Chain hundred (117 billion) reached an exclusive agreement to create a linkage, interaction, exclusive of store consumer communication and marketing interactive system, successfully made a solid first step, therefore subject to many risks of the industry and investors.
Bought a washing machine in the Suning Appliance consumers told reporters: "into the shop one saw this large Touch Screen , The above information on the washing machine Tingzhi, but also can simulate the washing machine on the different I am a professional writer from China Agriculture Net, which contains a great deal of information about concrete placer , fishing reels wholesale, welcome to visit!
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