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SEO, aka search engine optimisation by Donna Rodgers
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SEO, aka search engine optimisation |
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Business
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SEO stands for search engine optimization and it refers to a technique that is used to assess and formulate websites with the aim of facilitating indexing by search engines. This method enhances the appearance and quality of content in accordance with the requirements of search engines in regards to making the web pages more accessible. SEO is an important online marketing activity as it has a major impact on the ability of online visitors to find websites with ease. Without sufficient traffic, it is virtually impossible for visitors to be aware of the site?s existence online. It is not enough to have an attractive site or offline marketing campaign because this will exclude prospective customers who may not be aware of what a particular business has to offer because they are unable to access the site. SEO facilitates the ability of search engines to list relevant websites in accordance with what online visitors search for. Search engine optimization is regarded as the most effective way of attracting the most amount of quality traffic. Without strong online presence, the purpose of a site ceases to be relevant because people will not be able to find the information they want through the site. Even the most visually appealing and technologically advanced site can be ignored if SEO strategies are not put in place. The strategies involve the modification of the site, which is done with the aim of ensuring that all the content on the pages is optimized. This is made possible by using the most relevant keywords along with the right density. Another effective search engine optimization strategy is the use of links. Link building involves the use of quality links from popular and highly ranked or reputable sites. Search engines hold sites that contain several quality links in high esteem. SEO can prove to be highly beneficial and profitable for a site as long as it is carried out in the right manner. It increases the possibility of the site featuring in the resultspage when keyword searches are carried out. While increased traffic is a major consideration, it is important to focus on providing visitors with the information that they want. This can be ensured by providing quality content that is relevant to the keywords that are used. SEO is an effective tool that can be used to acquire the best ranking possible for the purpose of ensuring that all prospective visitors acknowledge the site?s presence.
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