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The characteristics of the Internet media and audiences make FMCG marketing its unique role and value in attractive enough and irreplaceable, the network is becoming an important day of fast moving consumer goods marketing. Competition in the field as fast moving consumer goods than the consumer durable, high-value product markets more competitive, new products and new brands have emerged more frequently, therefore the characteristics of Internet media and audiences make FMCG marketing its unique role in and the value has to be attractive and irreplaceable, the network is becoming an important day of fast moving consumer goods marketing. Coca-Cola Be fast moving consumer goods brands in the application of network deepest, richest brand, and youth has been a Coca-Cola in market positioning and promotion in a very important part of this group is Pepsi-Cola Differences with the Coca-Cola in the positioning of the core target group, how to use the power of the Internet affect this part of the younger age groups, naturally became the Coca-Cola network marketing focus. Coca-Cola's unique Of Coca-Cola's three networks marketing cases, will find the following characteristics, and these features are also a network marketing as a key element of success. First, a clear brand positioning of consumer attributes, and with the selection of marketing media audience attribute highly consistent. Marketing activities of Coca-Cola's three main target group are locked in the 16-24 year-old Chinese young people to high school students, college students and young office workers mainly, but this group is not only the current Carbonated beverages The main consumers, but also heavy users of the network, and this part of the group willing to accept new things and are willing to share their experiences with friends, making the Internet can be very effective to reach them. Second, marketing ideas and activities of the subject raised the target group of psychological resonance. "New Year's Coca-Cola bottle, you would like to share with whom?" Caught the end of 2008 to begin in 2009 such a junction point in time, encourage people to cross the past, look to the future, but will Coca-Cola as one of the words interspersed up and trigger the young people in emotional resonance; online "banquet event" Fahrenheit activities are for young consumers and their favorite idols can be interactive, you can also bring experience; Zero Coca-Cola case is called on China to play a creative young people to show self-expression, "not impossible" and "Made in China" spirit, which embodies the three cases are tapping young consumers in mind, stimulate participation in the unique creativity. Internet as a lifestyle and entertainment platforms, network marketing must be creative unique insight into the younger consumer psychology to be able to trigger their participation. Third, in the online marketing platform choice, take a good focus on innovation and interactive media. Coca-Cola's marketing activities in the full integration of enthusiastic young people, most of the domestic network resources, QQ, 51.com, these young people gather in schools of social-type sites, Youku, Ku6 this hot video sites, those sites to the positioning is mainly young people, so in the interactive activities of these sites can attract a large number of young people's participation and interaction. For a successful network marketing, the online marketing platform choice and their access to the media mix strategy is key to success. Fourth, a breakthrough Advertisement Itself, but the emphasis on participation, interaction, communication brand culture. Many network marketing companies to take the time, wanted to promote the products directly Sell More to emphasize the product itself, in fact, that the Internet is not desirable, because the Internet itself is a cultural circle, too much emphasis on products that would give consumers lose interest. Coca-Cola's online marketing activities, the ingenious network will be among the younger graft content, but is not limited to simple advertising on the product and create a pleasant environment, to achieve interactive communication with consumers, popular in the delivery, content and happy while achieving the purpose of brand promotion, Coca-Cola's brand personality in the entire marketing process is always very clear and unconventional. We are high quality suppliers, our products such as China Tool Cart , Tool Sets Manufacturer for oversee buyer. To know more, please visits Top Chest.
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