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Olympics is also a test of home appliances business enterprises to step up response - flat-panel TV by e55he thbtngr





Article Author Biography
Olympics is also a test of home appliances business enterprises to step up response - flat-panel TV by
Article Posted: 03/27/2011
Article Views: 80
Articles Written: 883
Word Count: 742
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Olympics is also a test of home appliances business enterprises to step up response - flat-panel TV


 
Business,Business News,Business Opportunities
Beijing from August 8 Olympics The meeting will be in sight, companies are also marketing to the Olympic final push. Business opportunities in the enjoyment of the Olympic Games bring infinite joy, how to improve the service, to protect consumers during the Olympic Games to facilitate the effective use of Home Appliances Products, businesses and consumers has become the focus of attention.

Is also a test of the Olympics is a business

Increasingly fierce competition in the market today, how to find the bright spot of market competition, market potential quickly and efficiently expand and become the focus of manufacturers, and the Olympics in Beijing, undoubtedly breakthrough the company painstakingly to provide a rare event opportunity. Thus, new product development around the Olympics, sponsorship, advertising sales, etc. to become a household electrical appliance industry, scenic.

That hard effort. Learned through interviews with journalists, Olympic strategy not only for market makers won an unprecedented blow, but also effective in stimulating the pace of technological innovation of enterprises. It is worth noting, however, the Olympics brings not just enormous opportunities, it is a kind of severe challenges and tests.

China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo pointed out that the Beijing Olympic Games for the home appliance business opportunities for all to see, in particular, Flat Panel TV , But also ushered in the explosive development opportunities. But the opportunities the Olympics has its own characteristics, the most prominent of which is brought about after-sales service product sales skyrocketing surge in demand. Meanwhile, in order to better enjoy the Olympics, consumer demand is also greatly enhanced after-sales service, which are made on the appliance manufacturer's service challenges.

Moreover, in the Olympic Games host city will introduce a series of security measures, such as Beijing, in order to protect air quality, relieve traffic pressure, introduced on July 20 to September 20 period, to the public, private and odd and even number cars travel companies to limit the implementation of the policy, and foreign vehicles to Beijing to take a more stringent management measures, which are the transport of goods on home appliances, security and timely service has posed a serious challenge. Lu Renbo noted that household electrical appliance enterprises in China still had not experienced such a big event like the Olympics to bring opportunities and challenges, it must be prepared in advance, come up with effective measures to protect the needs of service providers, playing a beautiful Olympic service warfare.

Manufacturers take precautions

Although "Who Who is responsible for sales of" requirement, but the Chinese home appliance industry, has been movement are responsible for after-sales service by the manufacturer. The actual needs for the Beijing Olympic Games, the manufacturers take precautions, have introduced strategies to protect the Olympic service.

Changhong Technical Services Minister Wu Zhong said in an interview on enterprises in the areas most affected during the Olympic Games is Beijing, and most important is television. In order to ensure consumers can watch the program during the Olympic Games successfully, Changhong set up a special customer service center in Beijing by the professional and technical engineers, transportation support, logistics support, service management, composed of professional services to protect the Olympic team, Changhong headquarters also drawn from the National dozens of senior technical service engineer, now all in place.

In addition, in response to odd and even number lines limit the traffic pressure, Changhong at increasing operating costs, opening all kinds of green services, access, logistics and technology to ensure the flow of the Beijing market open. Practice for private and business car travel restrictions odd and even numbers, Changhong through the purchase of a large number of bicycle, rental cars and other measures to ensure timely call service, has purchased bicycle 200, rental vehicles, the 10 odd and even numbers. At the same time, Changhong Beijing after-sales service and logistics company also signed contracts for goods distribution limitation protection, emergency spare parts can be used to protect air and timeliness.

Chang Ho Beijing customer service center manager said sharply, in order to ensure Beijing's Chang for providing quality service, as early as the second half of last year, they developed a detailed plan to protect the Olympic service.

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