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4P in marketing, price is very important means of competition. Especially for the price?? Demand elasticity of the more obvious consumer durables?? Household appliances even more so. But how to fight a nice price war, it is the industry's many enterprises sought-after thing. In this paper, the electric water heater industry, Haier launched a price Raiders theme, exploring how to win a price war and, ultimately, to increase market share significantly obtained absolute market leader. The campaign is the most successful business Haier a price battle, it is called a classic case of marketing history. China's first brand?? Haier has always been to brand, service, product innovation, channel innovation, refinement and management model to strengthen its market position and continue to improve market share and win, insists on not price competition within the industry for all to see thing. Among them, the high-end brand and product positioning, sound business ideas become a role model, many domestic enterprises; particularly those of many price wars keep the industry and ultimately the whole industry debilitating losses of enterprises is the envy of Haier's "special Li lone "and" strolling "type of marketing. (National State Advisory comment: Actually, the real masters are not unaware of the price means to enhance market share, but in assessing the various ways the environment and can be taken after that: In most cases, simply a means to price cuts and promotions not the best choice. because when the more serious the homogenization of the product, any market, brands and other means to cut prices in order to gain more market share, the other brands in order to maintain their share of the necessary efforts will be even more similar large price cuts, can only lead to a loss of industry and enterprise development of stagnation.) Electric water heater is a business unit of Haier, Haier's small home appliances in the business more successful operator of a product, the turnover of 5,6 billion. Until 2003, market share has been maintained at around 11%. Although ranked No. 1, but with Ariston (10%), Smith, 10 000, and so the market share of the top few brands is not always the gap. And some of the month was a little careless Ariston catch up. Although Haier marketing often means taking some attempt to gain greater market share, but competition brands are the promotion efforts have increased, so has the Haier unable to do the water heater. (National State Advisory Comments: brand competition in most sectors in China pattern is the case: the brand concentration is low, the lack of real leadership brands, in fact, upgrading the industrial structure and aggregation is a necessary stage before. But this pattern, either Brand hopes reckless "butcher-style" A price war is impossible to strengthen its core long-term competitive advantage.) Background: 6, 70 built by her husband's room, there are many cities configured single-phase power line system is that only one FireWire (L) and the zero line (N). In use for electrical overload or leakage, there are two measures of protection, ground protection and access zero protection. However, as many buildings as an independent ground breaking in long-rust, that ground has ceased to exist (which exists in many places in the country). When the user overload use of electrical appliances (the furnace and water heater at the same time connected with a wiring board), instantaneous overload current is easy to burn out the internal wiring electric water heater, electric water heater then leakage occurs, the household ground for long cease to occur electric shock. The special period for China's special circumstances, the installation of electric water heater leakage protection products became the industry means many of the manufacturers to prevent the event (in the more mature market, European and American countries, electric water heaters do not need to install additional leakage protection device). But this "temporary solution" still to be caused due to poor electricity environment "water live" (in actual use in such a very low probability) and other consumer anomalies encountered Dealing with the "charged water" means the soil has long been in the civil, that is, to live in the water through a thin plastic tube (water itself resistance, the smaller diameter, longer length, the more its share of the voltage large), so the water in the safe. Haier inspiration from an engineer, will be long and thin plastic tube was modified to concentrate on a soap-box-sized plastic boxes and randomly together with the installation of electric water heaters sold. The initial market response and poor, conducting a comprehensive assessment and analysis, the company decided to name the device as "anti-power wall" and declared the patent. The e-commerce company in China offers quality products such as touch panel laptop , touch panel laptop Manufacturer, and more. For more , please visit pink notebook laptop today!
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