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Designers are highly creative and individualistic people who put their stamp on whatever it is that they create. In fact, each designer usually has a very particular style that makes his or her creations stand out from the ones made by others. Service design is very different from any other type of design in this particular aspect. You will rarely hear of any one designer who has done outstanding work in this field. Service design is a field that is increasing in popularity at a very fast pace because companies are realizing that they cannot do without it in case they wish to retain their position in the market. This field is absolutely essential if a company wants to increase its market share. A business that does not periodically evaluate what its customers are looking for when they go shopping will have a blind spot that can affect business badly. It can see its business reduce to a trickle because customers prefer to use a competitor. The reasons for this change in preference can be many. They can vary from the other company having a better product or packaging or even because it offers a more enjoyable shopping experience. Service design is a very low key field that does not have any famous designers. The main focus of this field is on teamwork. The people who bring about the changes in a company’s product or service have to work behind the scenes and in a very systematic manner in order to understand what exactly the customer is looking for. There are many techniques that help designers understand what customers are expecting when they approach it to make a purchase or use their service in any manner. These techniques involve careful study and are usually done by a team of designers. The other interesting thing to be noted about service design is that the results of it are usually invisible. As a matter of fact, this is one of determining whether the design team has been successful. Customers need to be able to use the company’s product or service without giving it much thought because this indicates that they do not meet with any resistance. Customers usually comment on service only if it has been very bad and has caused them a lot of inconvenience. People who have the ability to work together with others in a group and who can put their analytical skills to great use find that they become very successful as designers of services. They need to be able to do collaborative teamwork in order to be successful. There are quite a few schools that offer this course because it has excellent employment opportunities and people who can create designs with the inputs of the other members of the team are advised to join. This is fast becoming a very lucrative field to join and a wide variety of professions from the engineering, healthcare and hospitality industry are joining it because these fields benefit the most from it.
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