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Mo decisive crisis of survival as much as 1.651 billion of high brand value - Mo High, wine - Food by wqegtf rebr





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Mo decisive crisis of survival as much as 1.651 billion of high brand value - Mo High, wine - Food by
Article Posted: 03/31/2011
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Articles Written: 1372
Word Count: 685
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Mo decisive crisis of survival as much as 1.651 billion of high brand value - Mo High, wine - Food


 
Business,Business News,Business Opportunities
It is reported that the September 12 held in the Diaoyutai State Guesthouse in Beijing, the first "Chinese bottles Cup" Alcohol Merit Review Award Ceremony, MO High Industrial Development Co., Ltd., is like a black horse received many awards, namely "Chinese bottles Cup" China Wine Class ten most valuable brand, "Chinese bottles Cup" China's five major Wine Brand, "Chinese bottles Cup" the only representative of the brand in Gansu Province. Its brand value as high as 1.651 billion, ranked No. 73 200. Mo high, Financial Spreading crisis of the moment, still sluggish wine market shine, it had to let you re-examine the wine brand in the west.

With the financial crisis on the economic impact of increasing our domestic wine industry has also been implicated. Domestic wine market is not yet mature, and only a small number of consumers of wine consumers. Under the influence of the financial crisis, the real purchasing power of consumers has been reduced to varying degrees, and further lead to shrinkage of the wine market, thus affecting the development of the wine business.

According to statistics, nearly 10 years of continued growth in the Chinese wine market, in 2009 the first negative growth. First quarter of 2009, China's wine industry, industrial output value 4.574 billion yuan, total 19.76 million liters, output fell 1.45%, wine production fell 4.76%, profit fell 11%, is the first time in nearly 10 years of negative growth.

At the same time, foreign wine market in search of new profits, have to fast pace. The entry of foreign wine brands, increased competition in the market of wine, grab some space and the development of domestic wine consumption market share. Wine industry will usher in a reshuffle, domestic wine is facing unprecedented challenges.

Crisis, cash is King "Cash is the life", which is the management of all enterprises must uphold the eternal truth, and in the current financial crisis environment, cash flow is the most basic survival and development of enterprise security. Gold, Sir, Pinot Noir, Gold ice premium wine market, Moga renowned wines, the face of financial crisis to the domestic wine industry, adverse effects and impact, using a unique preventive measures and survival, which the core is the "cash is king."

The financial crisis sweeping the global context, "cash is king" is mentioned Mo skilled are to be added height. Is ample cash flow is high during the financial crisis Mok remain important reasons for better growth.

Moga firmly grasp the "cash is king" business core, Marketing Model be implemented 'first paragraph after the goods' principle, does not produce a cent arrears. This conservative marketing model, the surface will lose some opportunities, but the long-standing down to very healthy growth with high Mo, eliminating financial risk.

"Slow things money can not spend money no matter urgently." Zhao Guozhu chairman summed up a point.

Company carries out "first paragraph after the goods" a manifestation of this idea. On the money, Moga be more conservative. Investment very carefully, not an overseas investment, total investment in their construction projects and subsidiaries. Common foreign security companies in the high-Mo is no trace, not only had no external guarantees, not even a dime of foreign lending too.

"Good care of every penny of investors, is the bounden duty of the company, can not be doped with other business not related to color." Shares the helm as those with high Mo, Zhao Guozhu the shareholder's money and trust very seriously .

To achieve the company's second take-off, Moga start in late 2007 to refinance the work. April 28, 2008, the company for non-public offering by China Securities Regulatory Commission issued Audit Committee. At this point, due to the impact of the subprime mortgage crisis, global stock markets fell sharply, the Shanghai index drop over 50%, the confidence of investors suffered heavy losses, capital market financing function close to the loss.

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