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"Sunset industry" fan blowing hot summer home appliance market - fans, small appliances, tower fan by weqfwer rgetfg





Article Author Biography
"Sunset industry" fan blowing hot summer home appliance market - fans, small appliances, tower fan by
Article Posted: 04/03/2011
Article Views: 60
Articles Written: 1394
Word Count: 786
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"Sunset industry" fan blowing hot summer home appliance market - fans, small appliances, tower fan


 
Business,Business News,Business Opportunities
"Sunset industries" show activity In Air conditioning Rapid spread of today, Fan Some people have long been considered "stale" is defined as no future "sunset industries." The strange thing is that not only did not decline in this industry for many years, but still vibrant. Reporter learned from relevant departments, 2003 -2 005 years, the sales volume of electric fans have maintained steady growth momentum, but also demonstrated its tremendous market potential. From the export situation, the export of electric fans in 2005 amounted to 1.5 billion U.S. dollars, up 21.3%, accounting for 11.36% of exports home appliances.

Facing the popularity of air conditioning, fans have seen a sales rebound in the domestic market, sales have exceeded 55 million units. United States of a single overall sales in 2005 exceeded 20 million units on the inner volume is reached 10 million units, in addition, Airmate, Qin and other U.S. companies are more optimistic about sales. Need for strategic communication agencies in 11 cities in the survey: China's market capacity is far from saturated fans.

Unabated appeal to fans five reasons: First, between the fan and air-conditioning there is a big difference between functional, air-conditioning is mainly used for "cooling" and the fan is the "natural sunstroke" and " ventilation ", so different from the air conditioning fans to use their own functions, with a fixed user groups; Second, foreign sales in recent years fans have popularized the trend in sales also doubled to more than the air-conditioning 2005 electric fan market growth rate of more than 20%, Kelon,

Gree And other large household appliances enterprises to expand investment in the electric fan on, the export volume, the fan is 10 times the air-conditioning machine; third summer power shortage since the city, many cities have adopted corresponding energy-saving measures, and air conditioning was seen as an important factor causing power shortage; Fourth, three, four and rural areas of large capacity, have information to suggest that the current utilization rate of the rural electric fans only 45.21%, so their market potential; Fifth, China's consumption consumer attitudes are more "pragmatic", and believe that fans are real products, air conditioning

Luxury , Especially older consumers and rural consumers, from this point of view, fans also have a huge market space.

Overall, the fans showed a high-growth market trend, and now with the advent of summer, the air conditioning noises about "their prices", the power supply shouted "too tight", while fans market quickly start, sales rise sharply, especially the "51" period, the brand's sales than last year increased to some extent.

Rich features concern Reporters found that in recent years, more and more manufacturers, especially more specialized manufacturers have fully recognized the importance of differentiating product features and have introduced a variety of novel products, such as the United States of the building fan, small buildings fan Airmate airflow fan, joint creation of air-conditioning fan, which have a high market share. In addition, to meet the people comfortable, convenient needs, some manufacturers of traditional products also improved, to create a remote control fan, making products out of the use of space constraints, a listing of scenery will be unjustified. Some products have added the dynamic LCD screen display, operate at a glance. Also has a healthy function of the product manufacturers to meet the growing health needs of the people to make the new design. The reporter saw the fans on the market today have added negative ions, oxygen, ultraviolet sterilization and other functions.

Based on current international energy shortages and frequent electricity shortage in the domestic situation in recent years, fans have not only refers to its energy-saving low power, less power consumption, but the premise of ensuring the comfort of energy saving. If the fan with batteries, using solar energy as a fan of energy saving and environmental protection, using water as the medium of air-conditioning fan and so on, these energy saving products to achieve a good effect on the market. In addition, fans are increasingly rich features, related products emerging. Such as with "fragrance" function of small fans, ceiling fans with lighting features and so on, have won the favor of consumers.

Lightweight design keep up with fashion, beautiful fans the next few years will be the main direction of development of product appearance. Need for strategic media organizations, according to a recent research project showed that 81% of the respondents soft spot for fans of the beautiful appearance; about half of consumers are more compact fan favorite.

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