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Statistics, in 2006, the overall market size of China's small household electrical appliances has reached 85.31 billion yuan, up 14.1%. Among them, the kitchen kind of small household electrical appliances account for the total market share Bacheng. The next 5 years, small household appliances market will maintain a growth rate of about 8%, from 2007 to 2011 the overall market size will exceed 500 billion yuan. Huge profits will naturally attract the attention from various quarters appliance manufacturer, producing small household electrical appliances, according to national statistics, there were 5,000. This huge data can be seen, the domestic home appliances market competition is very fierce. Therefore, small home appliances brand on the market suddenly increased, a number of new direct aim at the international big brand companies such as Philips, Panasonic products, copy, copy has become a trend. Recently, small household appliance industry in China, the largest one in the patent infringement case?? Jinan is Ming Trading Company, Shanghai Electronic Technology Co., Ltd. handsome good, Sibelius Music Electric Co., Ltd. Cixi Yang Soymilk invention infringing 9 patent case, the final court decision, the three companies to immediately stop the infringement, and compensate for nine small appliance company yang economic losses of 300 million yuan, not only to those who lack of R & D, small household appliances enterprises keen to copy the wake-up call, a reminder of small household electrical appliance enterprises in enterprise development to a certain stage, we must learn to use the patent, "Protection Gear" and continue to build the brand. BCT analysis: I. Situation of China's small household appliances Statistics, in 2006, total market size of China's small household electrical appliances has reached 85.31 billion yuan, up 14.1%. Among them, the kitchen kind of small household electrical appliances account for the total market share Bacheng. The next 5 years, small household appliances market will maintain growth of around 8%, from 2007 to 2011 the overall market size will exceed 500 billion yuan. From the huge profits will certainly attract attention from various quarters appliance manufacturer, producing small household electrical appliances, according to national statistics, there were 5,000. Present, the major home appliance brand in two ways, first is the original OEM for foreign enterprises to do OEM production of household electrical appliance enterprises have been cultivating its own brand, which is the most famous manufacturer Galanz microwave oven; second is the largest home appliance manufacturer Haier, TCL, Gree, Kelon, Rongshida as the representatives are not satisfied with spare meticulous large household appliance market, have stepped up the pace of expansion of small household appliances. Brand influence is the most powerful weapons giants, by brand across the board into the small household appliance market, greatly reducing the distance between them and new markets, but also increase the network of small household appliance market promotion efforts. Small appliances, the brand concentration mainly in the water heater, range hoods and other commodities. The rice cooker, electric kettle, and the like number of brands of small commodities remained complicated. Brand structure still scattered, that is, compared with the large appliances, small home appliances brand in the market, not prominent. This small appliance product line is longer, the variety. Relevant information, in the category of water heater, Haier, AO Smith, Ariston three brands occupy almost 70% market share. In the hood, the boss, party too, Haier's market share is also 60%. However, in the rice cooker small appliance brand reached a dozen. However, the small household appliance market is more mature and significant trend. Haier, Tsann Kuen, 10000, and, MACRO and other domestic brands in this field has a strong competitive edge; personal care and home appliances products are currently being Philips, Panasonic, Braun monopoly market share of brand 3 more than 75%. Brand market is increasingly concentrated, natural to give the markets a comprehensive reshuffle. Second, China's small household electrical appliances brand competition problems 1, brand names, brand miscellaneous Many household electrical appliance enterprises in business activities, lack of ability to foster brand. They care for immediate benefits, as long as the items found in which profits are made, flew on the last, until the product sales to die, they immediately find a new doorway. We are high quality suppliers, our products such as China Blue Laser Projector , Mini Laser Lighting for oversee buyer. To know more, please visits Laser Stage Lighting.
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