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In the past 40 months which, the domestic market to achieve the projector the most thrilling ever jump: Sell The amount of almost zero growth, sales double, average sales price fell by half, more than 75% gross margin decline. This time the projector industry, a huge domestic interests "sacrifice" is obvious, then why the whole industry, all companies willing to take such a great loss? The answer is "universal" market calls. Projector market in China is mainly education, the main procurement, Government Procurement , And large enterprise procurement market. Among them, the educational procurement market mainly in universities and very strong focus on high schools, technical schools procurement. This part of the size of the market occupied only includes the ideal of "universal market" projector market, the domestic one-tenth of the theoretical value. Of virgin land that have not yet opened, nine-tenths of the market, is known as the projector "universal market" and "mass market" areas. Some people have used such words to describe the popularity of the projector market, "the number of few large enterprises, while SMEs have four or five 10 million is huge: Should the projection function of so many small and medium enterprises to enter its market value will be invaluable . " Aimed at popularization of the projector market, targeting the retail business, targeting small and medium applications, the projector manufacturers in the past few years we launched an unprecedented price war. Accumulated more than 50%, the most Low Cell product prices fell more than 70%, as the projector market companies are knocking on the door of the only key to popularity. The sword of Damocles hanging above this key "classic doctrine" is, if you want to enter the SMB market, then prices must first meet the SME's ability to pay. Undeniable, rapid decline in prices has become the projector market in recent years the main driver of sustained growth. More than doubled the sales increase in the retail industry is indeed a main attack BenQ , Optoma delight brands, to promote the business market has become a rising major power rankings. However, the rapid decline in prices due to market expansion has not been brought to the projector manufacturers "on gold" pleasure. In fact, most projector manufacturers and channels of business profits the last two years has not increased but decreased a lot. People attributed this phenomenon to "cut prices drop too fast and the"?? This view although the points to the projector industry, belly murder, but I think one of the conclusions and did not find the projector industry experience the root causes of the current embarrassment: Imagine if the goal from the beginning is wrong, that imagined universal projector market does not exist, then the final conclusions have what will happen? Purpose of price reduction is "affordable" but not the same need to buy affordable, low prices and can not form a genuine demand. Customers purchasing products will be of his own value judgments, there will be a "input-output ratio" concept. Indeed, China has thousands of million of the SME, but these companies really have a "projector" of the use of needs? I believe that the vast majority is not needed. It is said that SMEs do not consider themselves overhead projector, is that they should not know what to do with the projector. The author believes that this view is untenable, not stand scrutiny. Projector as the display device, uses also limited to the display, in addition also have what purposes? A meeting, training, customer display, or other purposes to do, in essence, only the application of different scenarios, do not change the projector Nenggen the entire workflow in the role and the role of the property. In my opinion, the projector is to the customer needs will have to buy at least three questions to be answered: first, the customer's empirical cost, second, customer management, third, the customer Information Level. A business projector products and equipment must be built on the basis of certain information: the network Computer , Specialized IT services sector, which is before the enterprise has a projector must have the information infrastructure. Understand Electronic Demonstrate the application of this new staff, the management team at least, this is the projector after the enterprise has the information necessary to establish the basic conditions. Without these basic projector business, what to use? I am an expert from protective-glove.com, while we provides the quality product, such as China PVC Glove , Household Gloves Manufacturer, Leather Driving Glove,and more.
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