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Air conditioning sales usher in the inability to reduce heat, "double-jump" opportunities - energy by weqfwer rgetfg





Article Author Biography
Air conditioning sales usher in the inability to reduce heat, "double-jump" opportunities - energy by
Article Posted: 04/06/2011
Article Views: 60
Articles Written: 1394
Word Count: 766
Article Votes: 0
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Air conditioning sales usher in the inability to reduce heat, "double-jump" opportunities - energy


 
Business,Business News,Business Opportunities
Summer, and air conditioning market has entered the most fiery of the season, reporters in the major Home Appliances Store that sale of air conditioning has been the most explosive home appliances. April 30, the Ministry of Finance and Development and Reform Commission jointly issued the "energy efficient air conditioning on the adjusted financial subsidy policies to promote informed," energy-saving air-conditioning subsidies will be delayed a full year, also said it would "promote timely study Inverter air conditioner "Ushered in a number of air-conditioning brand new development opportunities.

Sustained sales heat inability to reduce air-conditioning market 2010 years of air-conditioning market, compared with previous years made it very prosperous, after the Spring Festival this year, air conditioning giants have joined an unprecedented intensity of the air-conditioning Price war . "Bought a house, sure to be renovated, to buy household appliances." Famous home appliance marketing experts, Institute of Economic Research, Peking University Visiting Professor Gu Fuchun that a series of air-conditioning manufacturers generous promotions while consumers form a huge attraction, but it kind of simple "price war" the number of factors seemed to be somewhat passive, last year's turnover of the property market is leading to rising hot air conditioner market this year, the deep reason, it is often said that the "rigid demand." In addition, just this past winter, cold weather, a lot more clearly than in previous years, many Internet users are rumors of this summer's high temperatures will be longer than usual, this rumor is to the already fiery heat of re-conditioning market up somewhat.

Done their best marketing ideas highlight the gap Suning Appliance sales data released showed that the proportion of energy efficient air conditioning sales have more than 90% occupied in the air conditioning market in the absolute mainstream.

Reporter saw the major air conditioning brand strategy for the busy season different layout strategy. Those stronger, faster movement of air-conditioning brands are mostly introduced a special product of energy efficiency products, these brands try to use air conditioning, "Tian Ji horse" strategy opened the gap with competitors. Conversely, those technical strength, financial strength is relatively weak, for the Air conditioning energy efficiency New national standard response time slightly inferior brand of air-conditioning had to use the full lower the price of "straight down" strategy, tip-to-head with many competitors. "For beauty, the 'secondary energy efficiency' has long been a historical term." Zhengzhou United States of refrigeration, general manager of product marketing, said Zhang Song, June 1 will force a new national standard for energy efficiency will not produce beauty What effect, because the United States and the Group has been pursuing a "zero inventory" business model, two energy-efficient air conditioning stock had already been digested beauty.

Reporter saw that this year, many in the United States launched air promotional activities, has been the main push a constant speed of energy efficiency and more energy-efficient air conditioning Environmental protection The inverter air conditioner.

The rapid development of U.S. air-conditioning due to its strong R & D capability. For example, the United States full use of Toshiba air-conditioning, Sanyo , Hitachi and other international brands of energy-efficient compressors, more stable, more efficient operation, longer life, so that consumers have access to international quality shopping experience.

Beauty also the first use of advanced heat exchange system and trapezoidal inner grooved copper tube, using the most advanced third-generation golden hydrophilic aluminum foil, air-conditioning brand than the ordinary second-generation blue hydrophilic aluminum foil, the hydrophilic better performance, more efficient heat transfer, using third-generation trapezoidal grooved copper tube, copper tube per unit length of the inner surface of a larger, better contact with the refrigerant. "In previous' Projects that benefit the energy-saving products 'Promotion of energy efficient air conditioning catalog, the United States of winning the product model number has been among the best, that this is the air-conditioning long-term focus on R & D, focus on building energy-saving technologies and other aspects of application of the concentrated expression of superiority. "Zhang Song believes that the new national standard for energy efficiency is the air conditioning manufacturers to implement a comprehensive quality review, which will widen the air conditioner market in the gap between strong and weak.

Subsidies still negative factors disappear 5 31, the existing energy-saving air-conditioning financial subsidies about to expire, many air conditioning manufacturers and consumers energy-efficient air-conditioning subsidies for the new policy of waiting.

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