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2007 Year draws to access income-year-old stage, the Year of the Pig boom wave of the past, along with hot married that year, the field of cartoon animation in China, but also giving rise to an ongoing hot cartoon Pig . Born from Guangdong, "Pig Man", to the river through animation out "knocking on the door a Pig," I speak for the image of cool web blog pigs, many toy companies developed their own production and sales of various types have name unknown number of pigs cartoon series, all backed by Black snow pocketed the limelight. The second half of the 2008 Lunar New Year Mouse also beginning to be put on all kinds of cartoon animation business desk. How can the theme of "Mouse" cartoon to do marketing of new articles? Those which emphasizes brand expansion ism of manufacturers, to develop core products next year pressure in the authorization of the Mickey Mouse Disney, and Warner authorized the "cat and mouse" smart mouse Jerry in the body, Of course there is a world in recent years also due to film the birth of some of the innovative new "niche" mice younger brother Stuart and in Paris as chef Ratatouille. Some accumulation is still low-cost, flexible market income minus the source of small business profit small business, you choose to purchase the general theme of the creators of cartoon mice or to arrange for the big image of imitation products like mouse, with a view to itself through form elements and a certain price and Distribution Issues point advantage to seize the Lunar New Year cartoon directed the consumer market in a small cup of soup. The strategic direction of policy because the transfer has been hesitant to enter the super late to progress to the Mainland market, and as a cartoon licensing industry, one of the world's other big giants Warner, indeed this is In the Chinese zodiac to catch the "downwind boat", it's hands, that is, the profits of a pair of deadly weapons?? the world's oldest cat Tom and mouse Jerry oldest. Since 1939, they are both from the producer Fred? Quimby, talented director William? Hanna and technical expert Joseph? Barbera's hands, to "the cat got the boots" (PussGetstheBoot) 1 was born and became popular overnight, never been under the cartoon on the big stage of the world. "Tom and Jerry" at the MGM has won more than 200 carefully before and after the scenes version of creation, continuation and communication to keep a simple gimmick of its American-style pantomime animation style. This is a great cartoon abnormal combination in the history of Hollywood animation Oscar gold is the most animated. Whole cartoon based on the total in its 116 comic image, but each episode only choose 2 to 3 different character images done with. As the nature fixed, simple scene, action, funny exaggeration arrangements, there is always a little out of material circumstances, so many years the soul of the play the role of two generations of viewers in the eyes of a very solid impression formed of the cumulative positive. This year for Warner's "rat" pioneer strategy laid the basis for a good pre-consumer market. Before this, the commission authorized distributor Warner has always been in the form of the development of Greater China's cartoon licensing business, so the progress in efficiency than directly to the Disney campaign is so rapid. The year 2008, is eye-East, attention on Beijing's major eyeball economy. Out from the passive state, and gradually direct contact with the market expansion of the industry chain grasp the initiative of Warner, did not lose a key that can be comeback time. In recent months, cartoon mouse Jerry in the field of soil authorized to rapid results. In the clothing accessories, toys / sports / games, food, electronics and stationery industries ranked rapid rise in the horizontal area of authority with the development and depth of innovation in the field into two areas, have gained a keen businessmen who favor market . How dare such a large business area and lay the Paul vote? In addition to "Tom and Jerry" cartoons broadcast in the domestic cycle of continuous years of contacts and dissemination of marketing the brand since the inherent advantages, Warner's direct channels operating in the market entry and the efforts made by Warner and the Government and Associations of actively establishing a good relationship between the factors interact to make a healthy business promotion. Of course, China's Lunar New Year has always been complex is worth the market risk of their joining to the social subjective factors. 12 Lunar New Year in China two or three years to make a fuss, has recently become a cartoon animation business point of innovation practice, many national progressive cartoon image of some fame will make a maximum speed of 12 or 12 Zodiac constellations such as product design matching the corresponding version of and Fudan cartoon opening round even so created a new cartoon of 12 puzzle children play experience zodiac chain terminal, the Zodiac into 12 main theme of the core product. The 12-Lunar New Year itself in the face of cartoon derivative development, rich design experience and marketing intuition cartoon industry chain enterprises will be selected from a number of key features for the enterprise, the market demand for the cartoon image of the speculation to focus try. 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