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Service design is a very common term that you would have come across during many instances but do you know what exactly it means. Well, this article has been written as a guide for all those who are looking for more information on the same. Service design is basically any activity which involves organization, planning, materials and equipment, communication and execution of the various components of any service with an intention to improve quality, reliability and customer satisfaction. Anyone can be a customer to the person who pays for this food at a restaurant to the employee at your company. There are many service design agencies that have sprung up in the recent times as most companies and organizations are looking for ways to please the customer and offer excellent service. Perhaps the industry which uses this service the most is the hospitality sector where client satisfaction is of utmost importance. The experts dealing with this activity make use of various tools and techniques to understand what the customer is looking for and then make the necessary changes to the service offered. This is quite an effective way to ensure that client always gets what he wants which means a boost in the business. The biggest advantage of using this design program is that it helps you to identify the problem areas in your organization or business and make the necessary amends. It also helps to generate better ideas and improves the scope for improvement based on the customer’s feedback. Service design also enables you to redesign your product or create spaces in such a way that the client finds it easier to interact or gets the service done in a more efficient manner. You can also prepare charts, brochures, websites and other printed material or advertisements which will let your customers know about the service offered. Most private and public sector companies are now using service design because of its numerous advantages in providing customer satisfaction and also improving business growth. A combination of technology, aesthetics and functionality is used to understand what the client is actually looking for and enables the company to make changes in the necessary departments or channelize growth in that particular field or sector. This design policy can be used in just about any kind of business or enterprise and is highly issue centric. Hence most companies now rely on service designers to understand the customer’s needs and expectations about any service. There are various tools and techniques used by service designers when they evaluate or develop your service. Firstly, observational tools like digital cameras or video recorders are used to observe and understand the situation. Next, a blueprint is created after analyzing the service and a report is prepared based on the observations. The report will also contain ideas and suggestions for the required change and sometimes a prototype of the new service if requested by the company. The last stage is to create a tool kit which will ensure that the service providers get what they want to improve the service at all steps.
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