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The world of business is an extremely competitive one where one can be a winner only if the service offered along with the product is to the customer’s satisfaction. It is ultimately the service offered to the client that makes or breaks a product and eventually a business. The quality of service has become the most important criteria for any type of organization, business or enterprise. Service design is a relatively new concept that has been introduced to design new services or make changes to already existing ones to improve employee or customer experience. This new discipline can benefit any business and when implanted successfully can show positive results in very less time. There are various methods, strategies and tools that are employed by service designers to make amends to an existing service or create a new one to go along with the product offering. Some of the key factors that a good service design helps to achieve is ease of use, loyalty, client satisfaction and also improve efficiency and reliability of the service. There are five fundamentals to any type of service which is used extensively by service designers to understand and design a new one for a product or business. The first and probably the most important fundamental is value and this means different things for different organizations. For one, it may be to cut costs but for the other, value means offering a reliable product to its customers. The second fundamental for a good service design is the systems with which the service has to be interconnected to enable smooth operation of the entire infrastructure. No service can function on its own but relies heavily on other services and systems to form a network of sorts. The third fundamental that designers rely on to create a good service design is the journeys, both physical and emotional, traversed by customers before and after the service. The differences offered by a good service in comparison with a bad one are explored along with the experience of the people who have taken the service to understand the shortcomings and also the scope for improvement within the service. A good service is all about the people, both the users as well as the providers. No service can just depend on the product; it always has to revolve around the people using the product for maximum business gains. To design a good service, the designer or specialist has to first make a keen observation and understand the business model, product or nature of market. After this identification stage, the actual designing of the service takes place with the use of various tools and techniques; some designers also involve customers to take an active part in this generation step to gain an insight into what exactly the user desires from the service. Prototyping or building a model of the actual service is the final step which is done based on the blueprint that is generated from the previous step. This is then presented to the organization or company for a detailed review and then introduced into the market as a part of the product offering.
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