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?? Interview Heng Chen Ya Huang, general manager of the first electrical Introduction Car Host an increasingly competitive market, just two years, there have been more than 30 brands. Although the size of the domestic market is still expanding the host, but it is still unable to support the many needs of factory capacity. Recently, the country has emerged a giant home appliance exports, with 10 years Car DVD The design and production and sales experience, MTK depth of the world's only car Cooperation Partner?? Karen Chen Electric Co., Ltd.. Why choose this time to enter the market Heng Chen, Heng Chen can come from behind? With this question, the reporter interviewed Chen Heng, General Manager Mr. Huang Yaxian appliances. Reporter: Huang, Hello, I heard you the first batch of optical master, was also the State Department special allowance of technical experts, and access to the Shenzhen "of the outstanding contributions of young high-tech industry expert" in the title . Huang,: (laughing) That all things in the past, as a business manager, I am more concerned about the constant morning car machine-to-market thing. Reporter: Huang total, constant morning very successful overseas, but also the accumulation of 10 years. But why choose this time to enter the domestic host market, you will not feel a little late? Huang,: late or not late, bad conclusion, the key is the time! The domestic market is an impression that competition, reduced market opportunities. In fact, for special attention as we are quality and dealer service company, contrary to many opportunities. I have two specific terms. Although we only started from 2007, domestic car machine, but definitely not do car novice. As early as 8 years ago, we started to do the motherboard and the custom car business, it has been our main business in the overseas market, annual revenues of the domestic market than the current all the major brands to be much larger. Hang morning now cut into the domestic market, the reason is because we pre-R & D, design, and preparation stages of a great effort under all products, software and hardware systems are homegrown, and can not be copied, unlike most small and medium Enterprise companies rely on the program. All self-developed though relatively slow, but better be aware of product quality, but also to create products with different features; the second part of our R & D validation is very harsh, "the quality control in production former "is our aim. Also I have some well-known domestic brands do not understand the high failure rates, it must be the lack of certain key aspects of the reliability test, so fast, and quality but not guaranteed. Quality and speed, can not have both, pushing the market to try to get new, hastily implemented, ignore some of the product key to validate the reliability of the results is the issue came out, little affected the brand reputation and the confidence of dealers, big is bad and dealers and consumers. In the quality and speed of individual choice, I firmly choose the quality. Only on the quality of an idea to create a trusted dealer and consumer products. Then cut into the domestic market is now really be considered late? I think the right time. First, the current DVD industry products, annual car sales there is still much room for growth, means that many owners have not trained on the car DVD's spending habits. Second Car DVD industry is not mature, stable brand has not really formed. Speaking from a marketing model, firms skelter, each game instead of win-win cooperation, but also immaturity. Domestic industry firm size, with many of the international Car audio Compared to the field of business, significant differences between the strength. Now involved, just missed the product of "profiteering era", but will not miss a brand of "the best time." Therefore, constant morning market, the right time! Hang Chen overseas operations, "good old days" is not come, depending on "quality-oriented" approach building up. Quality of life, quality is the development, quality is stamina, and quality is the future! Hang Chen overseas magic weapon is: Based on the technique, the quality value. Now, the constant miracle of the morning to copy foreign to domestic, Accumulate, to show their talents, I believe we will become the industry's leading brands. This is also the constant morning "overseas firm, the domestic rushed out" strategy. Reporter: Huang total, it seems you are an enterprising entrepreneur, this industry to achieve win-win, we must multi-standing distributor of point of view for everyone to think. Huang,: (laughs) I prefer to say he is a pragmatic entrepreneur. You say this problem is necessary! I think, how to achieve strategic cooperation between manufacturers to see three points: first, profits second, operational risks, third, Proxy Policy. From the profit terms, the constant morning never to touch the channel agents profit! Surgery, specializing, channel sales agent must make the terminal more professional than us, faster and better. Manufacturers to improve quality, to set the price is good, to be a good promotion strategy, the service good, the technical levels; dealer put the network laid out for implementing the price is good, the access policies are implemented well in time so that money withdrawn from circulation. Do not think about their own factory also made to distributors, which is unlikely to do. Now there are some companies in the industry on the whole marketing chain of upstream and downstream partners for the benefit of misappropriation of the phenomenon, I think that is wrong, it will allow companies sales are down, damage to reputation; in fact agents more manufacturers to focus on channels the interests of manufacturers, merchants their respective merits, the win-win situation to form. Many dealers once bitten, twice shy, is now talking up the risks. Risk in three ways: First, car manufacturers suddenly withdrew DVD market, we called the "disappeared"; Second, firms in product quality, but related, has begun distribution in place and so on to the customer after installation or maintenance of the recall, we called "skillet"; Third, the credibility of good manufacturers, sales policies, pricing policy, brand image, and so can not bring security for the dealer and the enhancement of reputation, we call "conscience." In fact, I would like to say is, constant morning is a honest business, we hope that all of the dealers are our long-term strategic partnership of cooperation, we can help dealers grow to achieve win-win situation. Hang Chen is to win-win cooperation, and not Game friction. Policies specific to the dealers, we have three images of the internal argument. First, the "countryside." Operational guidance to staff deployed for each agent, mainly to help them develop and manage the network at lower levels, while the morning on the expatriate staff had constant high quality requirements and strict We are high quality suppliers, our products such as Crusher Wear Parts Manufacturer , Cast Steel Balls for oversee buyer. To know more, please visits Alloy Steel Castings .
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