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Technology is king: Foreign washing campaign "pyramid" - drum washing machines, Washing Machine - N by erhtt cwqc





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Technology is king: Foreign washing campaign "pyramid" - drum washing machines, Washing Machine - N by
Article Posted: 04/08/2011
Article Views: 90
Articles Written: 1382
Word Count: 806
Article Votes: 0
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Technology is king: Foreign washing campaign "pyramid" - drum washing machines, Washing Machine - N


 
Business,Business News,Business Opportunities
Washing machine is called White The performance of the industry's most stable sub-sectors. Although not as high profile air conditioner, the capacity becomes larger and larger at the same time, enterprises are gradually washing machine to complete industrial clustering and upgrading.

Recently, the Canton Fair, the leader in high-profile launch of Casa Imperial compound Haier Washing Machine The price of 1 yuan, while the most expensive product to reach 30,000 yuan. In the washing machine market, rural and urban characteristics in the products of different incremental upgrades and upgrade both leaps and bounds. In brands, domestic brands such as Haier, Little Swan, with foreign brands Samsung , Panasonic, Siemens and other tyrants, under half the sky??? The former has a national channel, low-end market doing my part; who cling to the high-end, especially in the drum washing machine on the dominant trends in products. However, brands are trying to board a pyramid, the rapid rise of the United States in addition to the system, Haier has successfully Sharu Siemens high-end camps and confrontation. In addition, the washing machine new national standard on September 1 starts on the industry from "clean" to "washed good" upgrade, washing machine into the technical Competition period.

Simultaneously progressive and jump upgrade

Yesterday (October 20), Siemens relevant official told reporters that, as consumer income levels and on the convenience, comfort requirements, the capacity drum washing machines are bigger and bigger, and in this process, new technologies have to further enhance the added value of products. "We value the pyramid."

2009 washing machine market, the biggest surprise in drum washing machine market share surging. Overview This year the company introduced new products, foreign investment, Siemens, "3D plus or minus wash" series, Bosch "Surf Wash" series, Sanyang "Dumping core" oblique roller series has Sharu market. Made, the Little Swan introduced a new high-roller "Beverly" series complete product line, the world's attention, the second largest washing machine is heavy Haier launched the "Casa Imperial Double Large roller" series, the yuan is high staggering.

Changjiang Securities analyst said that according to estimates, demand for washing machines constitutes 80% of cities and towns in the replacement market, 15% penetration rate from the rural market. Features of this market has also decided to upgrade industrial washing machine features. Insiders said that the rural areas to upgrade products in the automatic Washing Machine , While urban consumption, and exports mainly in the drum washing machine, the product gradual upgrade and upgrade both leaps and bounds.

Pyramid dispute: Technical Call of Duty

Appliances Liu Buchen, analysts said there is still the high-end washing machines, Siemens, Panasonic, Haier, Sanyo mainly. In the end, and universal-type washing machines, the domestic brands such as Little Swan, Midea, Rongshida, perform well in foreign investment.

Data in Yee, the first half of the brand's attention, washing machine focus among the 11 key brands which 7 are international brands, only three are domestic brands, which in terms of the domestic washing machine industry is not good news . Of course, 34.21% of the attention, Haier is still higher than other foreign brands to be much higher.

In fact, the long-term concern is not difficult to find washing machine market, and TV And different air-conditioning, washing machine market high end price war little smoke. The one hand, foreign brands such as Siemens refused to price wars, on the other hand Sharu Haier is also a domestic high-end price war is not enthusiastic about one of the enterprises. This year, Little Swan, Haier, the release of more high-end products to advance up the price point is not accessible, has little significant price adjustment situation. Haier side said the new push Casa Imperial Double Large rollers pull Haier Washing Machine price at 10,000 yuan segment market share increased by 20%, washing machines, high-end market as a whole is firmly occupy half of the industry.

, Industry players said the final winner must be a technology leader. Technological progress this year, many leading enterprises strive to become the banner waving, Haier developed the "Se double-balanced ring technology" to solve the dynamic balance in washing machines, but also achievements in the yuan's Casa Imperial double big drum. "America's Line" is the key development in the technology of frequency conversion drum washing machines, brushless DC motor variable Washing Machine and other new products, and increased integration of the new dry cleaning machine drum products and Heat Pump One type washing drying machine research and development. In recent years, Haier, Midea, Hefei Sanyo and other domestic manufacturers are successively involved in motor manufacturing, increase the autonomy of the high-end product development.

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