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Invasion of chain: the impulse to wave the jewelry industry - Jewelry, Jewelry - Jewelry Industry by xiaod sfb





Article Author Biography
Invasion of chain: the impulse to wave the jewelry industry - Jewelry, Jewelry - Jewelry Industry by
Article Posted: 04/11/2011
Article Views: 76
Articles Written: 1384
Word Count: 733
Article Votes: 0
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Invasion of chain: the impulse to wave the jewelry industry - Jewelry, Jewelry - Jewelry Industry


 
Business,Business News,Business Opportunities
Case Jewelry Co., Ltd. Shenzhen Ji League is a professional platinum, palladium, gold, K gold, inlaid jewelry and other product design, production, processing, wholesale, self-retail, franchise and related services in a comprehensive large-scale jewelry jewelry business. As a late-coming jewelry company, jewelry Kyrgyzstan League history in a few short years, the virtue of its advanced manufacturing equipment and exquisite technology, and excellent technology, has won the "China Famous Brand", "Chinese famous brand", " Guangdong Top Brand "," Chinese famous brand jewelry industry, "and so on.

Summarize the successful experience of Kyrgyzstan League jewelry, brand operation and commercial operation of manufacturing enterprises is one of two key concepts.

Brand operation, g'man jewelry from the outset in order to "become the world's finest jewelry manufacturers and retailers" for positioning to specialization, international group of three strategic objectives set to " to provide the most satisfactory products and excellent service "for business purposes. G'man advocacy: "value, belief, behavior": a clear set of values and convictions to guide the unification of the same faith. In brand promotion, has spared no effort g'man jewelry, whether to invite an international model endorsement, or certification authority and the authority of the media cooperation with China, Kyrgyzstan League have done a hundred flowers blossom jewelry situation.

Division of labor theory of modern society: With the continuous improvement of social productivity and professional level of depth, social reproduction, manufacturers, retailers need to perform their duties in accordance with the different division of the manufacturer if the crossing boundaries, were regarded as worthless or blind diversification. Commercial operation of the so-called manufacturing philosophy is the business of manufacturing thinking to guide the production, or even directly involved in commercial manufacturing operations.

G'man jewelry established at the outset that the operation of the concept - "the world's best jewelry manufacturers, retailers." From product design and development, production, processing, wholesale, to the Direct chain, joining chain, involved in manufacturing, commercial whole industrial chain.

After years of commercial operation of chain stores, now Kyrgyzstan League already has more than 100 directly managed stores, and form a set of market research, terminal management, marketing, brand building, commodities, goods distribution and ancillary services chain systems integration business and market chain network across the country. November 2005, Kyrgyzstan League has launched the "Join Kat alliance alliance alliance" franchise new strategy, and Kyrgyzstan shared the dealer alliance marketing management system, brand management, retail management system, product development system and the distribution of goods system. To the present, Kyrgyzstan has been in the National League has opened more than 30 new stores, making Kyrgyzstan League in the retail business an important part. As vice president of Kyrgyzstan League

Miss Cheng Yajun said: Kyrgyzstan League to join the work as a career, doing and hope that our franchisees also do it as a career. Do not mind, even the best brands are also cases of failure; join dating in like two lovers, headquarters as the boy, franchisees like girls, boys have a solid shoulder to give girls to rely on, give the girl was safe sense; franchise in the work is not good, it must appear in the channels of communication and problems, franchisees do not fault our headquarters.

G'man the successful operation of chain business once again proved lucky union's idea. Meanwhile, the success of Kyrgyzstan League chain business of manufacturing for g'man market feedback in terms of brand awareness, or product sales, design and other aspects improve in varying degrees. G'man the facts show: jewelry manufacturers can also commercial work and work well.

(In this case public information under the order, if access to the facts shall prevail)

Special case of the success of those lucky union jewelry and can not prove that manufacturers will be able commercial success, can not explain all of the manufacturers are able to, or the need for commercialization. However, outside the jewelry industry, a fact we must face: After Gree air conditioning home appliance retail speculators abandon the first U.S. state to start its own monopoly since the commercial operation, TCL, Haier, Midea, Skyworth Raiders have started the commercialization Even the old "price butcher" famous for the Galanz inevitably immune.

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