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Recently to produce soybean milk as the main business of the 9 Yang shares landing in Shenzhen SME Board. Shandong Nine Yang shares Similarly, Herbalife electrical, DF-Kai Chin Million and Group Galanz And a number of Small appliances Companies are eager to Beijing Asia are also preparing to enter the capital market, technology financing, thus giving rise to an industry market boom. Many small Home Appliances Listed companies have to seek the reasons behind the way what is it? The industry generally believe that increasing pressure in foreign exports, domestic and foreign enterprises face large home appliances small home appliances market makers to enter the double pincer attack. Secondly, the raw material prices, appreciation of RMB and foreign environmental protection requirements increase, and regional industrial relocation and upgrading of product structure and other factors. Small household electrical appliances manufacturers have to find bigger and stronger, increasing their ability to resist risks, simply become a large market of small household appliances business, choose the only way out! However, small household appliances enterprises listed Is Trump really is it? In actual fact, small household electrical appliance enterprises to seek listing in the process, we must beware of traps! ! ! Statements to make a profit, missed integration opportunities! Looking at the small appliance industry: life can be divided into small appliances: Glanz, the United States, and nine Yang, Supor, etc.; kitchen and small household electrical appliances: 10 000 and, MACRO, Vantage, side too, and so on ; two quarters of small household electrical appliances: the United States, and Amy especially, Union, etc.; perfect small home appliances: the dragon, Dong Ling, Philips, Panasonic and so on. Many small appliances brand, can not see the leader in unified lakes, or even every business has to live gusto! The reason is the small appliance industry, appliance industry is not only the last piece of cheese, a very significant development prospects, and there is no formation of oligarchic age, and the product sub-serious, professional and strong product attributes larger segment. Although in recent years, major appliances and foreign brands has increased efforts to enter the small household appliance industry, but no real success stories. This is simply because there are two inside, one small household electrical appliances industry is highly specialized category; Second, every product category has a certain property, so are different marketing model, so successful models of major appliances is difficult to copied; because both have advantages, small household electrical appliance enterprises in the market are more performance advantages. But with the industry, small household appliances still have to face the integration of the result is nothing but professional brand of small appliances to win, or win a large home appliance brand transition, which is a critical year in recent years. , The companies listed require that the requirements of its financial statements on the first three years, must have good profit situation, so many brands of small appliances for listing, and will dilute the existing low-cost integrated strategy, to give up the cost of building up the original hard barriers. At this point, not only to the number of integrated appliances brand ghost of a chance, also missed a great opportunity for the integration of small household appliances, for many large household appliances brand transition, second and third tier brands more than a hint of respite, so for small appliances Professional brands, the future increase in winning a number of difficulties. Misappropriating more, I do not know how to spend it? Small household electrical appliances enterprises as before, we must find out why the market, even more than a simple listing of results is more important to pursue. Face the harsh competitive environment of small household appliances, small household appliances enterprises must understand the equity diversified talents social, international market is the listing should be pursued, and not only is the listing and financing. Secondly, the Chinese A-share market this year, volatile activity at the same time appreciation of the renminbi, making difficult to guarantee profits of small household appliances, the two major external environment for enterprises listing and financing are more difficult. In the listing process, it is possible for small household electrical appliance enterprises at the expense of development time. Furthermore, the listing and financing, the small appliance business is the development platform, can support the financing of the reasonable use of after, if not support, small household appliances enterprises will certainly diversified, diversified development of small household appliances enterprises once, they must thinning of the original brand of professional advantages of small appliances, while the loss of professional advantage, and then with many large household appliances brand competition, the results can imagine. Finally, the listing and financing, and more money, many companies are actively seeking new investment projects, new projects should not match the talent, so there is no good talent and development plans, which will cause small appliances brand professional personnel for further thinning, and lost the original talents to ensure, it is possible for small household electrical appliance enterprises base, posing a great threat. 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