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"Oaks engine" mode air war - air conditioning energy efficiency, Oaks Air Conditioning - Household by wgre ergrg





Article Author Biography
"Oaks engine" mode air war - air conditioning energy efficiency, Oaks Air Conditioning - Household by
Article Posted: 04/12/2011
Article Views: 53
Articles Written: 1512
Word Count: 861
Article Votes: 0
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"Oaks engine" mode air war - air conditioning energy efficiency, Oaks Air Conditioning - Household


 
Business,Business News,Business Opportunities
< BR> HC Home Network News : This "3 15" on the eve of the most leading air conditioning companies growing power markets in the country Oaks posted March sales storm, with "response to national policy, look for one to buy air conditioning" as the logo, started the energy-efficient fixed-frequency, fine frequency machines and other new high-end sales promotions, and with the "free LCD, get Mobile , Sent 10 years of service, delivery and maintenance for life, "and many other value activities, continue to" Oaks engine "of the strong driving force to open this year's air conditioner market battle. <BR> A high-end products should the new national standards introduced energy efficiency <BR> Air conditioning industry has always been innovative, clamored for years Air conditioning energy efficiency The new standard will eventually be immortal in this summer, full implementation. Under the new provisions of the existing energy efficiency standards as a minimum threshold level 2, the new energy efficiency standards will be divided into three, 1 is the highest. Thus, currently on the market Sell 1,2-level air-conditioning will appear in general downshift, while the three air-conditioning will face delisting crisis. <BR> According to State statistics from related departments, the end of the year 2009, frozen, air-conditioning industry as a whole reached a record low inventory level, as the company laid the foundation for the annual traveling light. However, the structure of the energy efficiency of domestic air conditioning industry in a small number of stocks, the two generally higher energy efficiency products. This situation may be nothing on the previous year, even as the business value of capital, but the face of new energy efficiency national standard promulgated by the reality, Gree, Oaks, and other beauty brands have shifted the focus of class 1,2 promotion of energy-efficient air conditioning. Thus, an important indicator as the annual opening node "3 15" market is Energy Bloody price of the product for the first time. This year's CASE years theme is "Consumer and services", with service consumption is driving a new consumer concept. Therefore, regardless of brand size, does not distinguish between brand strategy, in order to snatch the market, "3 15" during the various brands will exert all efforts, expand the close game. <BR> The most room for growth as the air conditioning industry leading brand Oaks, New Year's first big move was to get LCD buying Oaks Air Conditioning, sent cell phone, ten years for repair. The City of heat, "free" activities during the continuation of the Oaks buying air conditioning to send New Year's Day triple surprise activities, the activities of the luxury upgrades. In line with the activities of the largest consumer feedback, Oaks out of the most high-end air-conditioned first-class air conditioning and a new fixed-frequency Inverter air conditioner Market, activity and force of a large, and standards at the industry it is rare. <BR> Early start as early as the vanguard of the industry to benefit Oaks <BR> Spring River Plumbing ducks, air-conditioning market competition for many years to arrive at a universal law, benefit from immediate early start early, early-onset force early end. Advance to seize market opportunities, has become a large air-conditioning business to reach a consensus. <BR> Is well known, since the second half last year, the global economic recovery led the Soviet steel, copper, Plastic Particle rebound in prices of raw materials such as air conditioning. Currently, the domestic air-conditioning company operating costs than the same period last year, there have been about 10% of the rise, many companies are at "high cost of low price" operation cycle. Over time, sell an air conditioner is not only unprofitable but also , this is all air conditioning companies are not willing to accept. How to avoid risks, while reducing costs can not be profitable, the most direct means is that industry structural price increases. In addition, there is news that the Ministry of Finance announced in 2009 after saving Huimin Policies to promote energy-efficient air-conditioning policy shows that energy-efficient air-conditioning market share has exceeded 50%, the energy policy of benefiting or will be formally abolished in May this year, this series of factors make air-conditioning industry, prices of season Group inevitable. Air conditioning is always used to go <BR> Oaks in front for the majority of dealers in the industry to consider, from the first to introduce "multi-value marketing subsidies" to build five large product system completed two strategic urban and rural markets, through the promotion of energy efficiency subsidies , home appliances to the countryside, trade-in three-dimensional three policy coverage, and the closest dealer to establish a strategic partnership. 2010, marketing was third in the Oaks, Oaks who is to be made early, "dealers rushing to operate air-conditioning brand," slogan. Oakes air early start of the marketing concept has achieved good performance, sales data show that during the Year 2010, Oakes air core cities nationwide sales jumped 3 times, which is synchronous frequency machine sales to increase substantially breakthrough more than 20%.

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