|
Paradise Xiangjie GOME Appliance Marketplace competition situation between the two brand management; combined to intensify competition and promote the formation of a new zero for the relationship 2006 7 31, Huang Guangyu obviously have something to say. Were held in the morning and afternoon, will meet the media. Following the July 25 announced the merger of the country after the US-Wing-lok, July 31, 2006, both companies were once again side by side Huang Guangyu and Chen Xiao appeared before the media. Gome and Yongle on both sides of the business strategy after the merger, brand positioning and other issues with the media on the exchange. Huang Guangyu and Chen Xiao commitment, combined GOME and Paradise will take more than the competitive brand differentiation strategy, the two sides will not appear close stores and layoff phenomenon. Prior to the consumer and appliance manufacturers to worry about the store becoming more "monopoly", concerns about possible adverse effects, Huang Guangyu uses a "price war continue to increase," responded, and making remarks that Suning will be six months to a year of "sites" offensive. Country there is competition between the United States Paradise Operation between the two brands, but uncertain how to distinguish between orientation On July 31, 2006 at a press meet, Huang Guangyu and Chen Xiao has repeatedly said that the merger the two sides into a new company, but will keep the "National America" and "Paradise" brands. Huang Guangyu said that Gome is the country with a very strong competitive brand, while China Paradise in turn make the country the United States joined more than a brand, the two sides after the merger, will be "Eagle", "GOME", "Wing-lok "three brands and three marketing models to operate. How to distinguish between the two sides finally locate the current is still under consideration has not been finalized. Huang Guangyu said that if the two sides have combined success of the new company's headquarters will remain in Beijing, in Beijing, under the unified headquarters, there are many brands to run together. Gome and Yongle two brand will differentiate according to their personality and adjustment. Adjusted, and some stores may be hung beauty brands Paradise, Paradise of the stores and some may be hung States United States the same brand. Personnel on both sides of the management will upset the current political structure of the uniform appointment, it is possible the management of the country the United States will be present to manage Yongle stores, while some officers will enter Paradise on GOME stores management. In addition to the two sides will merge operations headquarters level, the country of beauty and Paradise will be in separate regulatory bodies around the existence and operation, in the same area will exist only country the United States Division, Paradise divisions also exist. Wong Kwong Yu also said that in addition to country of beauty and Paradise brands, the two sides of the merged company is also an open system, there still may be other manufacturers to join. In multi-brand competition, in addition to price competition, both stores but also by increasing the types of goods to enhance their competitiveness. Wong Kwong Yu said the two sides of the sale of their products store about 8 categories. The combined business will be able to reach more than 20 categories, the two sides of the competition will be a simple price war evolved to the fine management. Store price war will continue and intensify Six months or a year later, Suning will "territory" of the offensive GOME Paradise merger following the announcement, many commentators believe that the domestic appliance stores may be a "monopoly" situation, this would adversely affect consumers. This, Huang Guangyu to "there will be more competition," responded, and said low-cost strategy has always been one of merger purposes, the two sides after the merger will not be lowered their competitiveness, but will greatly enhance In price competition, service competition strengths. "The combined new company will have a stronger price competitiveness, in the combined competition with the competitors will continue and intensify the price war. I am an expert from huatecgroup.com, while we provides the quality product, such as China Portable Hardness Tester , Gloss Meters, X-ray Pipeline Crawlers,and more.
Related Articles -
China Portable Hardness Tester, Gloss Meters,
| 
