|
"Sony needs to focus more active than ever on the market price trend, particularly competitive brand price level, but not before Sony, and will not depend on price cuts to stimulate sales." December 14, Sony (China ) Co., Ltd. in Guangzhou, President Nagata Haruyasu this reporter's interview clearly "does not play the price war." At the same time, Nagata Haruyasu predicted "the Chinese market is expected to surpass Japan in 2010," a Sony, the world's second largest after the U.S. market. "China overtake Japan within 3 years" Just last week, Sony finally came the headquarters of two major good news?? Years of unsuccessful efforts this year will finally realize the "margin of 5% weight on the" target, to lead Sony's CEO Howard Stringer out of the woods announced remain in office and start the next three-year plan. Sync with the global market performance, the performance of Sony's sales triumph in China. Nagata Ching Kang told reporters that this year the GDP in China had reached 5.1 billion U.S. dollars. Performance in fiscal 2006 increased 23% year on year basis, this year is still expected to grow 29% over-complete dual headquarters for profit and sales growth targets. "Outstanding performance in view of the Chinese market, Sony may be full year earnings for the first time mentioned the contribution of China's market." Nagata Ching Kang said, "According to the current development trend, sales of Sony in the Chinese market will be in 3 years ahead of Japan, and China will become Sony's second largest after the U.S. market. " According to information provided by Sony, due to rapid growth in China to achieve LCD TV And Digital Cameras . Haruyasu Nagata told us over the past year, Sony LCD TV and digital camera business in the Chinese market have been the first to achieve return to the throne, in which sales of LCD TV to the largest contribution, while the digital camera is the greatest contribution to the profits. "Does not grab the market by price war" Some analysts have pointed out that the reason why Sony made this year, sales of substantial growth, primarily its LCD TVs, digital cameras and other products are mainly sold to large price cuts. Sony later this year or even once, as introduced and made the brand very close to 6,000 yuan, 40-inch LCD TVs, digital cameras, Digital Camera Cut prices even more frequently in the field of information appeared in press. This Nagata Haruyasu argue that Sony is not taken the initiative to promote the market means lower prices, "we would have been much more proactive pay close attention to market price movements, especially the major competitive brand price level, but Sony will remain than competing brands more than a reasonable price level. In general the price of Sony's positioning is to 10% higher than competing brands than local brands 30% -40% higher. " Nagata Ching Kang also said Sony's price cuts during the Golden Week is the market and competitors for price changes make a move, the future Sony will not take the initiative to launch a price war, the focus is to enhance the profits of manufacturing efficiency in the production, reduce costs through proven technology to enhance competitiveness. "Price cut does not affect the brand" Any case, and the eighties of last century the world Consumption Electronic Hard to find opponents in different industries, Sony is currently the world's leading product lines, including cell phones, television, Music , Computer And other business in the world has matched opponents. In China, the face of declining prices and opponents attacked and how Sony will break through? Nagata Haruyasu said that in China's major cities, the Sony brand has been widely known to consumers. However, in some small cities, Sony hopes that more consumers can buy Sony products. Of course, their features, quality, performance must be able to meet Sony's standard. "We also will focus more on competitive peer-action for the timely introduction of more flexible and more cost-effective products." The frequent price cuts will affect Sony's high-end brand image, Nagata Haruyasu that people of different age groups in contact with Sony, the time and in different ways, brand recognition will be different. For example, LCD TV consumers older, the age of digital camera users to cover a relatively wide range. Therefore, based on Sony to create more high-definition digital solutions, to expand on the Sony brand favorite. I want to comment We are high quality suppliers, our products such as Child Tracking Device , China Tracking Devices For Children for oversee buyer. To know more, please visits GPS Pet Locator.
Related Articles -
Child Tracking Device, China Tracking Devices For Children,
|
