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Panasonic: the trinity of high-end technology products brand strategy - Panasonic washing machine, by erhtt cwqc





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Panasonic: the trinity of high-end technology products brand strategy - Panasonic washing machine, by
Article Posted: 04/18/2011
Article Views: 142
Articles Written: 1382
Word Count: 508
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Panasonic: the trinity of high-end technology products brand strategy - Panasonic washing machine,


 
Business,Business News,Business Opportunities

HC Home Network News : The rapid development of society, "top" the word is more and more applications. High-end websites, high-end Service , High-end media produced some high-end word, so "high end" covered with a veil of mystery, it became a symbol, a symbol of a value, a status, a kind of give the satisfaction of the consumer and confidence. High-end appliance market products with a variety of energy efficiency policy, economic policy and consumer features on the increasing demand for home appliances, then the "high-end appliances," under the veil, but also the characteristics of what it?

China Electronic Chamber of Commerce Lu Renbo that: high-end high-end is not verbal, but the brand, technology, high-end value of the Trinity. It's something consumers should not be the elusive dream, but the true feelings of the products at your fingertips, the only way to better enable consumers to interact with manufacturers, thereby effectively promote industry-wide progress.

High-end brands

High-end products must first have high-end brands as a guarantee, from the quality of credit on the people to trust, and demonstrate brand value as well as highlighting the status of the user. Multinational appliance companies, household appliance industry for many years of experience in vertical and horizontal, in terms of product quality or after-sales services are unmatched by ordinary brands.

In the minds of some consumers, multinational appliance companies Matsushita Has become a synonym for high-end brands. Panasonic from Japan, the world's largest multinational appliance vendors, with the "realization of a web of network society" and "coexistence with the global environment" as the corporate vision, always adhere to the creation of customer value, offering customers a peace of mind safe, comfortable and convenient experience. Matsushita White Is to become the leading foreign companies in China, in the compressor, motor, and various spare parts, the vertical have a complete industrial chain, and in Beijing, Shanghai, Guangzhou, Zhejiang , Jiangsu has more branch offices or research centers, called white-power industry in the all-around expert.

High-end Core Technology

High-end appliances simply different from ordinary products is the core technology. Social development, science and technology as the first productive forces of the future way forward. High-end home appliances have always been the most cutting-edge innovation and core technology of the times and lead the industry's development direction, and relatively common household electrical appliances are to follow in the trend. Household electrical appliance enterprises not only determines the level of the core technology of its own brand in the home appliances market, the competitiveness of the high and low, but also represents an industry benchmark with the development authority.

Matsushita Electric in the compressor, motor and control the various components in the field has been the world's leading core technologies, continuing innovation constantly, and better use to Refrigerator , Washing machines, air conditioners three white areas.

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