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During the Eleventh Five ways to enhance the competitiveness of China's footwear exports? - Shoes, by xiaod sfb





Article Author Biography
During the Eleventh Five ways to enhance the competitiveness of China's footwear exports? - Shoes, by
Article Posted: 04/19/2011
Article Views: 65
Articles Written: 1384
Word Count: 721
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During the Eleventh Five ways to enhance the competitiveness of China's footwear exports? - Shoes,


 
Business,Business News,Business Opportunities
According to China's "15" during the footwear manufacturing, Export History and status, "Eleventh Five-Year" period footwear export contribution to the socio-economic (development planning and forecasting), footwear, footwear export competitiveness and export status of the major markets, problems and prospects of the five aspects of the comprehensive analysis "Eleventh Five-Year" (2006-2010) period, China's footwear exports to enhance the competitiveness of the overall strategic thinking is: to maintain low cost-based comparative advantage in labor-intensive footwear export strategy, upgrading to build its own brand driven high-value footwear market share, improve product quality and safety to the core of the international competitiveness of exports of footwear products, and establish a market characterized by a wide variety Sneakers Products export market system. Improve the promotion of policies and measures footwear exports to improve our system Shoes The overall technical level, optimizing industrial structure, promote the sound development of industry-wide health. Footwear exports to maintain a comparative advantage

The footwear industry is labor-intensive industries. In the late 20th century, China's use of labor and resources, low labor cost advantage has gradually become the world's largest footwear producer. But with China's sustained rapid economic development, and labor costs began to rise. "Eleventh Five-Year Plan" period, China should maintain the original shoe on the basis of competitive advantage, increase the technological content and product quality, promoting the industry in the country gradually shift, to prevent India, Pakistan, Thailand, and Vietnam, lower labor costs over the transfer area.

Strengthen the construction of independent brands, enhance their overall competitiveness Present, China's footwear exports are still growing number of mainly low value-added products. According to the spirit of the Eleventh Five Year Plan, shoe industry should take its own brand, marketing, intellectual property rights and self-focus, guide enterprises to strengthen overall competitiveness, and enlarge and strengthen their own brands, to change China's only "world factory" situation , change "in China" to "Made in China."

To strengthen brand building, to support strong domestic enterprises, while nurturing their own brands, leading domestic enterprises and multinational corporations in various forms Cooperation To play the technology spillover effect of foreign capital. Acquisition of foreign companies or brands, through brand cooperation and introduce advanced foreign technology, management experience, strengths, mutual benefit and win-win. In the "Eleventh Five-Year Plan" period, and strive to breed 3 to 5 well-known footwear brands and 30 international brands in China; own brand exports account for 20% of exports.

Promote the footwear trade growth pattern Present, China's exports of footwear products for labor, safety, environmental standards and other issues, led to foreign technical trade restrictions, to a certain extent, affected the Chinese footwear exports. Footwear exports to expand and maintain international competitiveness, not only to maintain the competitive advantage of labor-intensive footwear, but also by improving product technology content and quality, comprehensively enhance the core competitiveness of China's footwear, for footwear trade volume increased by a mainly to improve the quality of the main changes.

To establish a diversified international market system China's footwear exports highly dependent on U.S., EU, Japan, Hong Kong and Russia And other traditional markets, the foreign-prone Anti-dumping And other trade restrictions. In the "Eleventh Five-Year" period, the footwear industry to gradually adjust the structure of footwear export markets, while maintaining the United States, the European Union and other traditional market share based on actively develop non-traditional export markets, promote market diversification.

Optimize the industrial structure, refined division of labor For the current export of footwear is experiencing difficulties can be seen as the beginning of footwear industry consolidation. Taiwan was the world's largest shoe-making base, ultimately achieved through the integration of low cost industrial manufacturing, to create a core competency. Even today, Taiwan's footwear industry with its brand and technological advantages, still in the mainland and other parts of the world continue to develop.

Therefore, the production of small and medium enterprises to give up the entire shoe, instead of specializing in the production of a component, or specialize in a process is refined division of labor trends, by their place of origin will make the entire shoe industry gradually reduce the cost to enhancing regional competitiveness.

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