Optimizing Your WebsiteIf you’ve owned a website for at least a few months, you’ve probably began to see some traffic trickling in. This traffic is most likely coming from the search engines. That traffic is completely organic, and you don’t have to pay for it. Plus, it will keep coming as long as your site stays up. These things make organic traffic extremely valuable. There are several ways to optimize your website in order to receive more organic traffic. If you haven’t already, you should start a search engine marketing campaign, and begin to build some links for your SEO efforts. If you want to get the most amount of traffic possible from the search engines, you need to optimize your website. The first thing to do is make sure the website is fully functional in ALL web browsers, and that there are no mistakes in the code. Next, check all your tags. Your title, h1 and h2 tags are very important in search engine marketing. Your site should also be fairly keyword-rich. Start researching some keywords or phrases that are relevant to your site, that you think you could rank well for in Google and other engines. Use these key phrases in your content often, but don’t make it look spammy. Higher traffic from search enginesOnce you’ve optimized your website and began to build some links to your site, you’ll begin to see more and more traffic coming in. As your traffic grows, so will the need to build links. You must remember that just because you’re getting traffic now, does not mean it will keep coming if you don’t do more work. Search engine marketing is a never ending job, so don’t expect an easy victory. Build links, gain ranks, and keep on working at it until you can’t work anymore. Then, take a short break, and continue working! In a few months to a year, your work will really pay off and you’ll start to see a TON of traffic coming in organically.
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