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Fourth media's attack is no longer just the concept of unified communications - the fourth media, c by ewrt wrtgnfh





Article Author Biography
Fourth media's attack is no longer just the concept of unified communications - the fourth media, c by
Article Posted: 04/24/2011
Article Views: 80
Articles Written: 1452
Word Count: 693
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Fourth media's attack is no longer just the concept of unified communications - the fourth media, c


 
Business,Business News,Business Opportunities
The Internet as a platform for media and communication tools, a unique attribute changes the way the control of information dissemination model, providing a more interactive, more rich and vivid, more personalized marketing space. As a fourth media, the Internet not only combines the advantages of various mass media in the past, can use words, images, sounds the same time send a message, but also has a variety of features not available in the mass media, such as inter-temporal nature, accessibility , hypertext, and interactive and so on. In the past, one can only read newspapers, listen to the radio, watch TV; are now in front of the computer people could read, you can listen to, you can see; particularly interested in information, click on the mouse, you can download, audio, video, still can store, organize, comment on, copy, cut; and free to call and send information, such media closer to the nature of interpersonal communication, so that the mass media has brought a sense of greatly reduced transmission distance.

As fourth break of the mass media, Internet media, so that audiences passively accept the limitations of mail received, realized the audience-driven communication, information dissemination system, users will gradually dominate the network media must do everything possible to focus on the needs of users, Therefore we can say, the fourth media to give users unprecedented initiative. Especially with the development of WEB2.0 will make this initiative into full play.

Internet media as the fourth broke a passive acceptance of mass media to the audience the limitations of mail received, realized the audience-driven communication, Internet users in the information dissemination system has to occupy a dominant position, but also to some extent, network multimedia around doing everything possible to the needs of users, we can say the Internet gives users an unprecedented initiative. With the continuous development and improvement WEB2.0, the Internet will make this initiative to the limit.

2008, the video communications, as at present the most sophisticated unified communications application mode, being the largest concerns, was also placed high expectations, and major companies are looking ripe for the breakthrough video applications, and explore some mature unified communications business model for "unified communications" is an advanced concept to the real ground, into a real market share. IZO earlier exploration business television as an international brand, the video field in the business an excellent reputation, so that more and more people concerned about and try. The launch of IZO3.0 version of unified communications service platform set to achieve the video conferencing, desktop applications, IP phones, 3G Mobile video applications, video surveillance, video storage and other aspects of integration and coordination of six, on behalf of the international harmonization Communications technology Development of wind vane. "Innovation" is the basis for development of the Internet to IZO represented the mainstream corporate television commercial site and will certainly help SMEs to achieve market value of the "business service center" based. Reasonable use of network transmission advantage of new media to create a complete enterprise information solutions that enable enterprises to establish their own television station, which is a low-cost, high-effect means of communication, the business model of Internet-round escalation of strategic marketing, a corporate E-commerce mode of transmission can not not vote.

IZO Enterprise TV video business as a new blue ocean business, paving the publicity for the company's road. It is both a business and communication platform between customers and also demonstrate self-stage. With this new marketing model, business is equal to its own mode of discourse has mastered the right words originally belonging to the media. In the area of business video, IZO has an excellent reputation, more and more investors are expecting the project, the right choice often determines the success of a matter, for entrepreneurs in terms of the more important, because a good project is to facilitate the key to success.

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