|
Category is hidden in the key force behind the brand. In today's product homogeneity, competition means homogeneous background, identify the category segments help businesses find market opportunities ahead of competitors into the vast blue ocean. There is no doubt Wuliangye First of all, the brand's success today is the success of its category. However, nowadays many enterprises, not only in brand strategy, the lack of systematic planning, in the category strategy is performed extensive random, and even ambiguous location. This does not, Maotai Not from Wine , Beer Out of the morass, Wuliangye has stepped into the Maotai's "trap." To launch Maotai Wuliangye Spirit The news a long time, but the product still has not show the true colors to the market and consumers. February 26, including Maotai Group Chairman quarter, including white Keliang Wine Experts gathered in Yibin, participated in the New Wuliangye appraising wine sauce. This means that Wuliangye will launch its first wine sauce "Yongfu wine sauce." A category in the field, after all, very few pioneers more of a follow-up were. Wine sauce is also the case in the field. Langjiu, Jennifer wine, Taiwanese ... ... want to piece of the action finally. Wuliangye put in front of, above all, be reasonable to determine the status of their own category. The problem is that the "second wine sauce" Jane wine, "half Maotai" Langjiu sauce wine brands such as positioning in the minds of consumers is always in the high-end. Take the high, hard liquor, and Yongfu sauce Maotai equal; go in the end, took place early Langjiu another account. Maybe in Maotai under Langjiu above is the best choice, Wuliangye would promise it? Wuliangye just hitch a ride if a share, it can only do Yongfu butter wine sauce wine in the fourth eldest, Five, and even the old 10, 11, then, obviously, "cross-border Sauce" will be Wuliangye end. "Category is the classification of goods, a small category represents a consumer's needs." Wuliangye and Maotai wine sauce category in the competition, differentiation, positioning is critical. Guizhou is the origin of the wine sauce, Sichuan Luzhou liquor is a perfectly justifiable. Moreover, the Maotai wine consumers and loyalty belong to minority high Maotai consumer groups in their training up and down a lot of effort. How to solve consumer products Wuliangye Maotai recognition problems? It is argued that this is the traditional thinking, then all the patterns of consumer habits can be guided by the brand communication. But, like Shi Yuzhu melatonin (brain gold), "deceiving" the era of success had passed. Wuliangye how to seize every opportunity leveraging, concentrated experience, differentiation advantage through effective positioning to create their own area, this is a problem. Even strong Wuliangye Marketing The slightest mistake, Yongfu butter wine sauce wine is still possible to become second-rate brand. Not all of the industries, products are needed, and are able to "bigger and stronger." Last year in March, will be available for Wuliangye wine sauce, "China Wine Daily News" in-depth attention. Was reported that Wuliangye push Maotai liquor dealers are not good, consumers may not buy it. Just think, we should re-development culture Wuliangye dealers to a number of consumer groups, I am afraid not many dealers now stand the long wait. If you take the original best-selling regional markets Wuliangye, it faces a front of said how to resolve the issue of consumer awareness; if taking mao tai-selling regional markets, which seems to be the best choice, but will agree Maotai it? Therefore, strategic positioning Wuliangye category mistake. No category opportunities, brand zero! Flavor boss do not mind lying, but to tinker with Maotai willingly as younger. Over time, not only may damage Wuliangye's brand image, more harm than good, more likely to gradually weaken the position of Wuliangye the category. The e-commerce company in China offers quality products such as Quran Read Pen , Waterproof Digital Video Camera Manufacturer, and more. For more , please visit Ipad Accessories Wholesale today!
Related Articles -
Quran Read Pen, Waterproof Digital Video Camera Manufacturer,
|
