Knitting industry's future development focusing on upgrading industrial advantages

Largest industry in the development of small businesses an uneven

A set of figures clearly outlines the industry's market performance: Since 2000, knitting industry to recover fully before the ninth consecutive year of decline in efficiency of the sector from one year to rewrite, production, sales, profits have been maintained simultaneously increased. Data showed that the "Tenth Five-Year" period, the knitting industry annual growth rate of 22%, ranking first in the textile industry; knitted garment exports accounted for 50% of the total garment exports; knitting textile industrial output value has exceeded 10% of total industrial output value , knitting industries have become "15" period in the textile industry, the fastest growing industries.

Meanwhile, exports of knitted products, knitting industry to volume-based export model is also quietly change can be seen from the customs statistics, in 2006 China's knitted garment exports has been the emergence of new changes, knitted garments and accessories total export reached 449.01 100 million U.S. dollars, an increase of 45.44%; total knitwear export volume reached 18.151 billion, an increase of 24.85%. Of even greater concern is the amount of knitted clothing exports growth rate has been higher than the increase in the number of 20.59 percentage points, the average export price reached 218 U.S. dollars, compared with last year's 1.82 U.S. dollars increased by 19.8%. In 2006 became knitted garments for nearly 10 years, the highest increase in average export unit price for one year.

However, the data behind the bright, and all of the textile industry, like the status quo, China's knitting industry is big but not strong deep problems with the degree of the consumer market is on the rise gradually emerged, industrial development has shown strong North-South weak, East West weak strong regional characteristics, making the development of knitting industry has shown uneven features. In the knitting industry focus on the development of the provinces, industry agglomeration to promote industrial development as characterized by the China Textile Industry Association, China promulgated and named knit city, China Socks Town, China Town and so become the underwear knitting industry thriving development of the direct witness.

It is undeniable that, and the knitting industry, closely linked to the rapid development, because science and technology content is not high, a low entry threshold, funds involved in easy, labor-intensive industries and high degree of feature, but also makes knitted garment enterprises are more SMEs, or only a few sewing machines composed of family workshops, which reflects our industrial base to compete more knitting enterprises still remain at a low level of reality, industry is great, but it is big but not strong.

Impetuous development of the industry the market overdraft to pay tuition fees

Knitted Underwear development of the industry that best reflects the characteristics of knitting development of the industry. In 2006, the Chinese retail market research reports, underwear rate jumped to 16.7% growth in the first three apparel industry, both conventional underwear, body underwear, thermal underwear, home wear, or bra, underpants ... ..., knitted underwear apparel market consumption in China is becoming a hot spot.

Recalling the knitted underwear market in China's development process, whether it is the Maniform bra, love, or regular underwear three guns, should the Shuang, China Gold, or thermal underwear Yu Zhaolin, tiptop, Antarctic people, Beiji Rong, cats were , warm Bel, duo-color ... ... the rapid rise of these companies depend on these companies to capture market opportunities point, making them the first round in knitting underwear market, new war, we all dug into their own pot of gold.

But with Chinese characteristics, market environment, the enterprise's short-term behavior makes the rapid maturing of the market at the same time, it paid no small price to pay. A concept, a star, an investment or a promotion would be able to rapidly stirring up the market, aggravated by intense promotional war, price war. In this process, the knitted product margins shrunk, although a number of products created no small reputation, but in the national market have a real influence of a strong brand and there is no shop to the minds of consumers, a serious shortening product life cycles, market been severely overdrawn.

Yiwu city, Zhejiang, China Knitting scale of production in the world. Yiwu has eight categories of knitwear production and processing capacity. In which more than 1500 enterprises socks, underwear enterprises 350, zipper more than 230 enterprises, 10 enterprises more than lace, ribbon more than 400 enterprises, the production scale in China. Socks and zippers which have been become Yiwu knitting industry advantage. As the enterprise development, too fast, while the corresponding size of the knitting industry, the market failed to ancillary materials has constrained the further development of Yiwu.

Knitted underwear market in recent years, staged the "Speed war" has given way to a large number of SMEs in the din was out of the market. From Zhejiang, Shandong, Guangdong, and many other businesses in the fate of industrial clusters, all indicate that underwear industry came to an end the era of huge profits, businesses rely on market opportunities and resources, the probability of winning has become increasingly small, rely on technological innovation and brand innovation win The time has come.

Facing the new opportunities for the development businesses how to grasp the

Knitting industry in 2007 will continue to maintain rapid and healthy development momentum. Shi-Bin Yang, chairman of China Knitting Industry Association, reminded the industry, the equipment can only meet the growth in the amount of knitted products, to achieve industrial upgrading in order to promote industrial research and development is an important way to upgrade. Meanwhile, the use of new fibers, new materials, new technology to improve products, taking the performance, speed up the brand-building is the only way. In particular, he warned companies to stop dreaming about knitting overnight fame, fortune overnight, doing business must be down to earth, we should conscientiously do their own thing, a step by step to create a core competence in order to have competition in the future market right to speak.

The facts tell us that the best guarantee of a prosperous industry is huge market demand and strong industrial base. The former Chinese knitting industry has exposure to them, it is important that the latter, the need to work together industry will be achieved.

Such as brand promotion, more knitting enterprises operating in the market has been clearly aware of the brand need to continuously inject new vigor, we need to determine the corporate brand positioning and core culture, enables product innovation is not only reflected in the fabric, but also reflected in the style, color, a hierarchical product structure, product packaging, the image on the terminal end, the brand to become the ultimate business a competitive edge.

Example, construction of marketing channels, it is the weakness of manufacturing enterprises than the brand-building is also troublesome. The circulation areas of a traditional market, secondary market institutions have faded in the market competition, requires enterprises to re-establish innovative three-dimensional distribution network, and quickly make products into commodities. Characteristics of the marketing environment in China, many knitting enterprises rely on a single point of bursting, short-term success, this has been the industry known as the "violence-style plunder" approach to make a lot of underwear in the market occupies a certain share, but also has won a certain profit.

But the marketing team, channels, networks and enterprise management is "strong in outer space", this model will develop as the industry matures, the product completely changed the decrease of profits. The future market competition, will be fighting enterprise systems (including the brand, product, group, channel, terminal, management, etc.), only to build a strong system, where companies can truly benefit and win the market, which requires long-term pragmatic systematic training.

In today's opening of the First China International Knitting Expo, people can see not only all kinds of underwear, bras, sweaters, outdoor sportswear, casual wear, T-shirts, body sculpting Gym, home clothing, sleepwear, swimwear and other kinds of functional knitted products, as well as organizers launch of a designer promenade, as well as well-including Shanghai Yaohan, Isetan Huating, Pacific Department Store, Hangzhou Mansion, Nanjing Central Shopping Center, Nanjing Golden Eagle Shopping Center, IMAGEBABY (Italy), SabareUSAInc (United States), NextRetailLtd (UKOffice) (United Kingdom), etc. The circulation of the giant, as well as the first Chinese knitwear fashion trends of the release.

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