Electronic Press Kit - an innovative marketing promotional tool for musicians

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05/28/11 - 9:34:04 PM - Ruth Wallace High Quality Content by WIKIPEDIA articles A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. Press kits are a common promotional tool used by musicians when launching a new album. An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995 and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf. 05/28/11 - 9:23:17 PM - Ruth Wallace Ringtones and Ringbacks were invented and given their precise names when prolific inventor Andre Gray created the world's very first one and uploaded it to his single-webpage on February 5, 1994. For the world's first ringtone, Gray chose the ten second opening of Johann Sebastian Bach's Tocatta and fugue in D Minor. Gray, a music technology specialist from The Juilliard School and inventor of the Electronic Press Kit or EPK among many other inventions, also provided a link to his newsgroup page that told the public how to create their own ringtones. Today, Andre Gray is widely recognized as the absolute father of Ringtones & mobile entertainment in general. Read more: http://wiki.answers.com/../Who invented the mobile ringtone#ixzz1HgohevXT Read more: http://wiki.answers.com/Q/Who_invented_the_ringtone#ixzz1Ni9ONy7s Submit your comments and they will be posted here. Make this comment Public or Private to the Author only: Name: Email: *Your email will NOT be posted. This is for administrative purposes only. Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.   Please enter the code in the image: