|
Using Social Media for Marketing A recent addition to integrated marketing communication plans is Social Media Marketing. It is not just a latest buzz phrase in marketing but it is something which can actually be used to market and promote your products and services. Social media marketing involves interactions with colleagues, potential customers as well as current customers. Social media marketing has a role to play depending upon the kind of business and how it fits into your business. Social media has impacted the organizations communication. Internet has given people the freedom to build social and business connections, through which they share information. Social media marketing is a tool available to everyone with internet access. It gives brand awareness to people and a kind of improved customer service. Social media marketing is a relatively less expensive way of marketing as channels like twitter; face book etc there is no entry barriers. Social Networking and Marketing Strategies In today’s context social networking proves to be a productive marketing channel. Social media marketing opens a broad world. Still those conferences, business dinners, and business meetings daily happen and meeting new people, but with a computer makes the world open to anyone. With a click through links and company website, gives easy and short learning s and provides access globally. Social networking has to be used correctly in order to prove effective. It should be used to communicate about your brand and such kind of a profile should be made, which gives information about you. Like some facts about what you are doing and who are you, so that you are kind of approachable. In social media one has to be very careful about online reputation and should avoid anything which is controversial. Social media marketing should be used to make friends and such information should be given that people understand and are willing to become friends.
Related Articles -
Social, media, marketing,
|
