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People spend 700 billion minutes per month on Facebook! In which time they interact with 900 million objects, connect to 80 community pages and create 90 parts of content! This means that more than 30 billion units of content are shared every month! This amazing connect and share is exactly what brought forth the Facebook marketing boom which, with its viral campaigning strategies are taking traditional marketing to unheard of waters. A combination of usual advertising and marketing strategies along with Facebook social networking gave rise to the term 'Facebook marketing'. The vast networking and sharing power of Facebook has made it an ideal platform for marketing that is not only affordable, but also reaches target audiences. Facebook is expanding and growing quicker by the day, and this is one of the biggest reasons why marketers find it to be an incredible marketing opportunity. Facebook Marketing Mistakes that Damage a Marketing Campaign Facebook marketing can be useless and can even hamper a campaign if done improperly. An example is the Nestle 'fan page' on Facebook. As reported by Guardian news service, contrary to attracting fan comments Nestl's page garnered hundreds of comments against unethical practices by the multinational leading to a huge PR crisis for the company. A few similar, damaging mistakes to avoid are: "Broadcasting" messages: Unlike traditional media that is used for marketing, Facebook is one that known for the amount of interactivity allowed by it. This means that "broadcasted" or messages that "tell" people what's happening will not be noticed by anyone. Getting interactive and inviting audience participation is the best way to convey a message or ad Not Sticking to Facebook Marketing Rules: Among the many rules in using Facebook marketing is one that requires all marketers to create a 'Facebook Business Page' which is totally different from a personal page. Not using this can shut down the Facebook page. There are stringent rules that are in operation while running contests too which are most often overlooked. "Spamming" Facebook Pages: Avoid spamming fan inboxes with repetitive, continuous messages about a product/service. Not only does this annoy fans, but they will also not read the message. Facebook marketing proves most advantageous to those with a marketing plan. It isn't all about creating a Facebook page. Apart from the rules and regulations that are separate to a Facebook marketer, there are other nuances of Facebook that need to be learned before beginning an ad campaign. Some of these are on how to take advantage of the interactivity facilitated by Facebook. There are many books on Facebook and viral marketing available now that can aid a new Facebook marketer. Facebook marketing - Sales 3dot0 - The New Contact Sport is an interesting book that throws light on each concept of web marketing and is a sure winner as a marketing tool.
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