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Figure files Chuzhou Mingguang City, graduated from the Anhui Institute of Economics and Management of cadres, south of Guangdong in 1992, has work in Japan, Matsushita Electric (Matsushita Seiko Co., Ltd.), Hung-sun Industrial Co., Ltd. and so on. Man since 2003 to create appliances. Core Tips Following the first round of the appliance stores air offensive was launched after the home improvement driven consumption boom again, Recently, the store in the kitchen and began to become popular products together. A recent consumer market for kitchen and special research reports show that the upgrading of kitchen products in 2007 to become the main theme, wedding new home is the kitchen and bath products among the highest consumers. This means that this year the number of high-end kitchen appliances to buy will be significantly enhanced. In the home appliances market in the Elite through more than 10 set to witness the home appliance industry marketing course of Mr. Zhang Qihui, on the current small appliances to explore the latest marketing idea. Reporter: You have asked to lead a new marketing model precision of a new trend in kitchen appliances ideas, kitchen and bathroom products on the market at this stage the main situation? Zhang Total: From this year, sales of kitchen products already on the market point of view, manufacturer of the high-end models in the development and promotion efforts greater. Overall, in the end became a new favorite. It is understood that hood, the Chinese-style hood though cheap, but obviously in the secondary market, sales have declined, consumers are more respected European-style hood, because relatively speaking Chinese in a more green, environmentally friendly and energy saving. Disinfection cabinet has now become an indispensable kitchen and home appliances, the new UV disinfection and ozone sterilizer can counter some of non-heat disinfection of tableware. However, consumers are more believe the traditional high-temperature sterilization, manufacturers have designed a machine for this two-room??? One is UV disinfection, a ozone cleaning, ease of use for different families. From the whole water heater, electric water heater is still the mainstream, from 50 to 80 liters capacity, electric water heater sales accounted for about 40% of the market. The water heater to heat up instantly, without waiting, time-saving, water, space, environmental protection, safety, long life and a series of advantages as a water heater market, the new trend. On marketing trends Reporter: National household electrical appliances are in Shunde, Guangdong, China look at appliances, home appliances look Shunde, Guangdong, China small home appliance or TV, air conditioning turns lively speculation, but inadvertently been taking place in Jifengzhouyu style changes, as active development of market economy, people in real estate development put forward higher requirements, the upscale real estate development around the building is also supporting projects demanding, and the formation of small household appliances market demand is much higher. Zhang and how you look at this new trend? Small kitchen appliances to meet the marketing needs of real estate development? Zhang General: As the macroeconomic development, the real estate market development, and electrical replacement needs, China's home appliance market with great potential, especially kitchen and home appliances market, but the market is still at the initial stage, people are more more concerned about the number of stores, rather than single-store sales value and value to consumers. In the future, consumers will be more broken down household appliances and more focused on professional satisfaction, has led the domestic real estate development in supporting high-end kitchen appliances to speed up building a step forward to become a professional! Of Corporate Marketing Strategy Reporter: man kitchen and home appliances market for the current marketing strategy of any new ideas? Zhang Total: man kitchen and household appliances in the "precision" and "professional" under the call of the outbreak of the industry reshuffle and the dominant pattern of recycling. 6 mid-man kitchen appliances announced the launch of the "three fine plans": development of accurate, precise, elegant kitchen and home appliances, and to create "kitchen electrical expert" boutique image. The e-commerce company in China offers quality products such as electrical pressure cooker , China rice steam cooker, and more. For more , please visit food steamers today!
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