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There is no doubt that the emergence of social media has dramatically changed the way companies do business. With online social networks, the commercial aspects of blogs and other social media, companies have a new way to communicate with customers, promote their brand and grow their businesses. It seems that the marketing of these changes are faster than many people can follow. It is times like these, when experts expect nuggets’ of inspiration. Recently, the right solutions for the future of marketing Micro Conference, 60 experts each had one minute to do so, opinion or idea about what they think will bring marketing success now and in the future. Here are three key factors, according to experts, has the greatest impact and most success with social media marketing. Contents: If you are involved in the field of social media marketing, I’m sure you’ve heard the expression “content is king.” You may even beat him in the head. You’re probably tired of hearing it. But what exactly is good content and how it will help promote your business? There are a lot of content that exists on the web. Some of them are very valuable, but a lot of waste, it is. Unfortunately, you’re competing with everything. How will you stand out and be heard above the noise? Write how great your business, or boasting about your awards will not take the people and for attracting new business. Creating useful content, which transports the reader, is important information, or tells a story that can identify with, not stand the noise. Good yields are also happy that people want to share with others. If people share your content, either by sending their friends and colleagues a link to your blog, retweeting your tweets, or tell people on your site, they promote for you. Significantly, it’s free advertising. In addition to providing useful and interesting information that you want to add some personality to your content. Are no longer faceless and start being human. Marketing strategies: As mentioned above, if people want to share your content with others, they are advertising for you. Using your customers as a marketing channel is a good way to promote your brand. It may seem a bit sneaky, but it is not. If people like your product, content or the way you do business, they want to tell people about it. How many times have you dined at a restaurant very new, and immediately recommended it to friends? You probably do not see it as marketing for the company, and you see your friends for a good place to eat. Location-based social media, including Foursquare, and review sites like Yelp are great ways to market through our customers. If customers like your product or service they are talking about in these pages, then please feel free promotion. However, the downside is that they may spread negative opinions. The best way to handle this is to respond to these negative reviews apologize. Be honest and professional – if they attack you just look worse in their eyes and the eyes of others. Customer Relations: Your customers are at the heart of your business. Without them, your business does not exist. So how do you treat your customers and interact with them is paramount. Gone are the days of advertising on your customers. Now is the day to interact with them. If there is one common denominator that has been repeated throughout the webinar, it was that relationships are a vital part of social media marketing. Social networking offers businesses a great way to communicate with their customers. Hear what they have to say and to respond professionally, but still human. What are the unmet needs of your customers? What do you like about your product or service, and they want change? Building trust is important. However, you can do this to be honest with you in advance, and what you promise, and to respond in time. Show that you’re a person, not just the brand. And most importantly, how to keep your customers want to be treated.
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