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Any small business owner knows that money is not what it were 5 or 10 years ago, the economy is putting the hurt business. Since 2000, the blow was not easy for new entrants. There was an excess of money and no real need for the market to maintain a successful business. While the ante is raised, you can still rake in money for a good marketing. A successful global strategy is unique to each company, but here are five strategies to market for small companies get the wheels turning: 1. Email Marketing Although I tend to discourage business owners to think all the answers are online, e-mail marketing is one of the marketing strategies of small businesses on the Internet for everyone to use. Marketing in these modern times, an age where people have learned to block trade information overload, should focus on building relationships with customers and prospects. Email marketing is one of the most effective ways to do it. Capture e-mails your customers and potential customers, so you can build your customer database. Then, launch an email campaign to publicize and periodically remind people what you offer. There are many ways to receive emails with customer service forms, e-mail capture website, promotions, recipes, customer appreciation cards, and many other tricks. 2. Press Releases Like the press, and you can do this online or offline. Whenever a company does something interesting, you should give a press release. Hire a good freelance writer can put together for you, and if you’re good enough to run the story, is also the possibility of means of mass communication, to give a real sense of advertising. That said, the definition of a press release is changing, and are much more frequent now, so I do not have to do a story to fall. You can and should publish an online press release every time something happens in your business. And I want to say anything. Although not necessarily make it news, it gives your company greater visibility throughout the network, when people search your name, and also you never know what someone else might see as news. 3. Mailer Dunning E-Mailer Direct is a revolutionary Dunning made popular by a marketing genius named Dan Kennedy. Following the model of a recovery formula to get money (people who have no money, Kennedy notes) is a series of emails to the same list. The trick is to create a sense of urgency that grows in intensity with each subsequent dissemination. This is one of marketing strategies for small businesses exponentially increase your profits if you know how to do it properly. 4. Becoming experts If you work in a service industry, or often, even if it does not, credibility is essential, and in fact may be one of the most important areas to spend their time and energy. There are many ways to establish credibility. Write articles and publish them online. Write and publish a book on Amazon. Press releases, as I mentioned above. Write in your local newspaper. Provide local seminars. Be with related associations. I could write a book on this subject one. 5. Joint Ventures This is a very underrated of business strategies and marketing small, I suppose, because most people think that only applies to online businesses and large corporations. Joint ventures are a great way to gain new customers. Marketing consultant, for example, to JV agreements with centers of influence, such as the accountants and lawyers, people are much more exposure for entrepreneurs. Plumber may form a joint venture with the structural benefits to customers and pitching the story, resulting in new contacts, and perhaps even collect commissions.
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