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A long time, the international high end cosmetics brand, fashion media, advertising has been heavy to bear, especially with the most authoritative and influential fashion magazine close. Such as Chanel, Dior such a big promotion of the most important channel is the "VOUGE", "ELLE" and other international fashion magazine, high-end brand and fashion magazines, mutual success, the former for the latter's authority, to add weight grade, The former brought the latter direct cause of the high-end consumer buying behavior. Even with Focus Media, the advent of new media and the rapid development of high-end brands have more promotion channels, but the choice of the media in a long time, still thin as appropriate discretionary fine, no bow. However, in recent years, high-end brands such lofty "looking down" attitude is about to change. 2008 9 3 Wuhan "Chutian Metropolis Daily" Edition 2, published by the Hollywood actress Anne? Hathaway endorsement of Lancome perfume dazzling full-page ad in the September number of the remaining Wednesday, Lancome perfume ads are accounted for version 2 of the paper. Apart from newspapers, Lancome in September listed the three-dimensional plastic Yen series of ads also appeared in Wuhan, Hubei, and inspected some of television channels. Meanwhile, Estee Lauder, Dior, Shiseido, Avon and other international high-end brand advertising once in the "Chutian Metropolis" and appeared on Urban Newspapers; Mary Kay, Oil of Olay products, advertising is permanent "Chutian Metropolis" and "Charm Korea Weekly" bottom plate, Estee Lauder Group has also appeared in Salon, "First Life" Inside Front Cover. Wuhan Evening News Yang Jie, deputy director of the advertising department told reporters that in recent years, newspapers in Wuhan on brand advertising brand on the number and proportion of faster growth. "Local 2001 in Wuhan of Shulei BONS Group began advertising on evening, when some of the international brands are beginning to come through this channel. Now in our newspaper ads are almost all international brands, domestic brands are only a few . " Reporter observed that, unlike in some fashion and financial magazines pure image advertising, Chutian Metropolis Daily and the Evening News on brand advertising also takes into account the various functional; besides highlighting the product image and function, but also shoulder the marketing functions. Lancome perfume ad bright, in the Anne Hathaway and products image below the product of the counter with address and description of different priced products, gifts. Yang Jie appears in the international brand in particular, choose the high-end brand's extraordinary class of media channels to advertise the city, is the print media to complement the image of advertising in product performance and characteristics of the note deficiencies, and large newspapers, the reader interface wide; with time-sensitive, in the promotion, New Products, and for other good results. Meanwhile, Beijing, Shanghai and other places is different is that the lack of comparison of Wuhan influential fashion and financial press; people accustomed to reading the newspaper, class newspaper in Wuhan city as a channel selection is also a high-end brands to expand its influence in the Fuji choice. However, due to geographical differences in the various cities cosmetics market environment and media environment quite different, high-end brands choose to run local media advertising are more careful, not every major city in the local newspapers and television stations are advertising investment. Found during a press interview in Dalian, Dalian, local people deeply loved by high sales of "Dalian Evening News," "Peninsula Morning" more willing to publish real estate advertising, almost no Japanese cosmetics ads. Dalian Friendship Shopping Center International Quality Department Manager Wang in an interview also told reporters that there is no local television station in Dalian Lancome, Estee Lauder and other brand advertising. Reporters late October, the WTO Lancôme counters in Wuhan understand that the "Chutian Metropolis" and other newspapers and television stations in Wuhan, advertising of products over the past month, 10% growth in sales, brought about by media advertising results are obvious. About ads on the people to choose the brand of cosmetics has been the topic of much discussion and proof, however, why the high-end cosmetics brands in recent years began to set foot in the local media advertising is worth considering. Apart from the brand image of the counter, outdoor mall billboards, ads in traditional media, the first high-end cosmetics is well-known fashion magazines, with audiences from the mass media to a small minority, Focus Media has successfully and effectively share the part of the high-end cosmetics advertising channels. Whether or fashion magazine, Focus Media, the common feature for high-income, high consumer groups, media and brands in the audience on its own has a very high fit. When the high-end cosmetics brands via local mass media, the media and brand value of each lining the balance seems to no longer balance. Shows that make high-end brands such attention because the local mass media, the final analysis, will be able to gain profits. We are high quality suppliers, our products such as Laptop LCD Panel , Desktop Memory Module for oversee buyer. To know more, please visits Laptop LCD Panel.
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