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Many users of the net consult review sites of various types prior to purchasing a product or a service. Review sites can be good advertising for online firms, but a very critical review has implications which have to be dealt with by subtle internet reputation management. Unfortunately, some site owners take matters into their own hands. If they do, they risk making a response which worsens the situation. At Searchengineoptimisation.co.uk we are skilled in the art of online reputation management. Our expertise means that we have the capacity to defend and enhance the image of diverse companies. Given the nature of the net, this service is often an invaluable one. There are some online businesses that do something very foolish. Mindful of the importance of review sites, they get positive reviews about themselves onto them by unethical means using friends or business contacts. The average user of the net is a sophisticated individual who trusts relatively balanced reviews most. If a fake review is detected and fully exposed, it constitutes an internet reputation management catastrophe. A poor review can be very painful for people who work in the company concerned. This means that a quick reply can be far too clumsy. In fact, it is much better for an objective person who does not feel responsible for the good or service to respond to the review. Courtesy and a measured approach can work wonders, defusing the situation somewhat and minimising the influence of the negative review. Sometimes it makes sense to correct any factual errors in a hostile review, but on other occasions less assertive tactics are more likely to prove effective. The best strategy to take is related to the context but it is ultimately a judgement call. It is sometimes prudent to concede where a service was less than satisfactory, but not always. The Article is written by www.searchengineoptimisation.co.uk/search-engine-optimisation-services.html providing Professional Seo Services and Search Engine Marketing Services Services.Visit http://www.searchengineoptimisation.co.uk/search-engine-optimisation-services.html/ for more information on www.searchengineoptimisation.co.uk/search-engine-optimisation-services.html Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit www.searchengineoptimisation.co.uk/search-engine-optimisation-services.html for more services!
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