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Establish a brand name leather to stand on the international market - ground drilling equipment by fsb cwqc





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Establish a brand name leather to stand on the international market - ground drilling equipment by
Article Posted: 05/05/2011
Article Views: 67
Articles Written: 1405
Word Count: 880
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Establish a brand name leather to stand on the international market - ground drilling equipment


 
Business,Business News,Business Opportunities
Although China's exports of man-made leather increasing year by year, the average export unit price have different degrees of decline. Most of the enterprises is the main reason is the OEM, with each other in the international market due to lower prices.

Establish the brand has to stand on the international market?? Of China's leather industry, three major issues and recommendations of measures the amount of resources in China Leather, leather products production in the world. According to the statistics show the country including PU (polyurethane) leather, PU synthetic leather and PVC (polyvinyl chloride), including artificial leather artificial leather, fur and products industry has a certain scale enterprises 16 000, of which the system leather business over 2300. Now, the artificial leather industry has become a pillar industry in light industry.

Sell very well made leather industry

According to 2003 China Light Industry (Leather) economic operation situation, the recent years, artificial leather and its products sell very well, strong exports, the export value of light industry for three consecutive years ranked first in the industry. Artificial leather industry in 2003 industrial output of enterprises above the scale of 210.3 billion yuan, the annual completion of 26.4 billion U.S. dollars worth of imports and exports, which exports 23.2 billion U.S. dollars.

Nearly every young and leather production in China 500 million square meters, accounting for more than 20% of the world's total, artificial leather footwear output of nearly 6 billion pairs, accounting for more than 50% of total world footwear, leather products manufacturing level rapid increases in manufactured goods the processing level has been a qualitative change in the quality of artificial leather products close to the international advanced level, changing the past only to rely on foreign imports situation.

Domestic leather, synthetic leather production capacity has reached 3.5 billion square meters. Of which there are 150 wet PU production lines. Synthetic leather in China's most important production base with annual sales of 8.0 billion, accounting for nearly 70% domestic market share. The same time a batch of leading enterprises, Shandong Yantai Wanhua is China's largest manufacturer of synthetic leather, which has an annual output of 3 million square meters of an "ultra-fine nylon fiber products," production line, products are sports shoes and men's shoes Ge-based, about 400 thousand square meters per month to 70% of the domestic market, international market 30% of the proportion of sales. In addition, Foshan Plastics Group, Hubei Kaile Group, Hunan Security Plastics Group, Dalian Shide Group, Zhejiang Jiang Hexin plastics industry and other large enterprise groups are also synthetic leather with a certain scale of production.

Problems can not be ignored

Despite the development of artificial leather production and marketing market quite good, but the industry is still plagued with problems. First of all, the last two years the export of China's PU artificial leather substantial increase, but overall a simple re-working of the ingredients slightly more high value-added, less high-grade products, brand is not prominent, professional skill, the product structure , variety of colors and general lack of competitiveness. Guangdong Province Wang Jianxin Leather Industry Association believes that artificial leather enterprises in Guangdong brand consciousness, many employers do not want to spend in the brand communication, "virtual money", the lack of brand long-term planning; In addition, the rental license through the phenomenon of popular brand, serious interference of local man-made leather brands.

Second, redundant construction in some places very serious leather. If "three reforms" as the main material of the Jinjiang footwear industry, more than 3,000 shoe factories, the last three years, hundreds of shoe factories were written off or closed down, there are hundreds of competition from the new shoe. Some do not have the scale of production nor the brand's business, did a month or go bankrupt, or settle for someone else's process, resulting in enormous losses. Disorderly competition as companies competing to keep the prices down, lower prices are quite serious, resulting in China's leather exports increased year by year though, there are varying degrees of average export unit price to decline. Fujian Province has a PU leather leather export business, It is reported that export volume in 2003 increased 20% over the previous year, while the average export unit price has dropped by 10%, this Corporation Forestry, general manager, said, in fact, in 2003 and 2002 years of flat earnings, and decreased slightly, mainly due to domestic enterprises in the international market due to each other keep the prices down.

Again, safety and production and environmental protection still highly valued. At present, China leather industry for more than 70 million tons in emissions of waste water, after the paper industry, particularly in some areas with a concentration tannery, the phenomenon of water pollution is more serious. Also, do international trade, to pay attention to and familiar with international trade practices, trade agreements, treaties, and anti-dumping, technical barriers and non-technical barriers to some common sense rules. Currently, many companies do not understand these issues, or are not familiar with, and even some companies still do not know what is going on.

I am an expert from drillingrigequipments.com, while we provides the quality product, such as ground drilling equipment , China underground drilling equipment, oil rig tools,and more.

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