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From start-up to today, love Underwear Gone through the course of 15 years of brand promotion, and gradually get consumers really love. Especially in recent years, love hold high the banner of culture, launched a nationwide Underwear Cultural propaganda, to the underwear industry, this Jiuli storms brought fresh breath. In the "2008 global brand apparel supply chain and color Technologies Forum" held on the eve of an interview with this reporter was invited to this forum to support one of the units of Beijing Co., Ltd. Chairman Zhang Rongming love underwear. Reporter: How do you view the current domestic branded apparel supply chain problems? Zhang Rongming: I think the general lack of domestic clothing brand highly efficient supply chain management, most enterprises start from raw material purchasing some non-standard, the lack of a standardized mode of operation. And slightly less hardware support, information support level is weak compared to foreign companies, operating mode is not perfect, the whole supply chain system is relatively slow reaction rate. Most of all domestic production, supply and integration of branded apparel, constraints, this causes more problems arise, such as inventory pressures larger, slower and so turn a single reaction. Abroad in the supply chain is relatively complete, supply chain, all links are relatively independent and efficient, starting from the purchase of raw materials until the final product very fast reaction of sale terminals, production processes quickly and efficiently. Another optimization of supply chain structure is not enough. By increasing the concentration of enterprises in vertical or increase the alliance between enterprises and enterprise groups in the supply chain, optimize the supply chain structure. For example, some large enterprises to adopt the Japanese supplier networks "series", similar to the enterprise group, in this "series", usually a number of shares by a mutual company, of which both banks and large enterprises such as the "flagship" enterprises also provide spare parts and various support services for SMEs. In the "series" in mutual support of various enterprises, especially large enterprises, on the "series" in the provision of capital, technology, personnel training and other aspects of support. Therefore, by the form of enterprise groups, large enterprises and SMEs can make a reasonable division of labor, the Shisuo Zhang, in accordance with the entire supply chain supporting the flow and collaboration. Reporter: What do you think the international brand localization and internationalization of domestic brands? Do you think China's domestic brands have done a better international brand names What? Zhang Rongming: in an increasingly integrated global economy, internationalization, localization is a strong tone of the times. The Chinese brands have to "go out", that is, local brand internationalization; the international brand would also like to proudly "entered", the international brand localization. Whether it is "going out" or "come in" are actually the brand of "localization" process, need for different markets and consumers make relatively large adjustments to the design and development of brand marketing to a specific are "born again", which is the brand in the market, the key to success. I think the current domestic brands have international brand well Haier, Lenovo. Reporter: love mode of operation, distinct characteristics, in the supply chain, love with what characteristics? What is the effect achieved? Zhang Rongming: materials procurement, love has to do with the international synchronization, love has been working with world famous underwear material suppliers Cooperation And, based on the different brand positioning targeted to choose partners; sales terminals, love the brand for its different location, select the same location as a sales channel for shopping, for example, love its high-end brand "LACLOVER", the brand as "luxurious, sexy, unique", which will choose a similar high-end shopping orientation, another example "love beauty" brand, positioned as the "new (heart) activity," she is highly concerned about the lifestyle of young women fashion brand, which is also a choice in the market to young, fashion-based high-end shopping centers, such as Beijing, Grand Pacific Department Store, Star World, etc.. Love the brand supply chain operation, has achieved sub-brand positioning, target and accurate management, which ensures consistency of brand image, but also promotes the healthy growth of its brands. We want, the ideal of the future supply chain should be reasonable, efficient manner, to integrate science in management, information technology and achieved further enhanced. I am an expert from ledindustriallights.com, while we provides the quality product, such as China LED Downlight Fixtures , China LED Recessed Light, LED Tube Lights T5,and more.
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